It’s easy to identify a comprehensive wish list of scope requests and technical requirements that on their own check off a feature list, but these requirements don’t necessarily drive users to actions that deliver effective business results.
Effective experience design hones in on those key user behaviors that lead to positive business results, balancing these against user needs, emotions, and motivations within the user’s continuum of needs, and using these criteria to work towards getting an effective digital product to market as quickly as possible. All with the analytics and behavioral tracking in place to validate, measure, and improve our collective efforts on an ongoing basis.
We accomplish this together by first exploring the key value we can deliver for the business and the product users. This allows us to define an experience and service delivery approach that we can accomplish together within an effective timeline and budget framework, including planning for all the technical requirements necessary to get to market.
In order to accomplish this, we recommend first focusing on core differentiators to reduce cost, risk, and time to market. We get specific about this so we can key in on the best opportunities for success, and make specific recommendations on how you proceed to market as effectively as possible.
We’ve discussed the concept of defining experience as a prerequisite to understanding effective digital feature requirements. Part of the experience design process is getting aligned on consumer expectations, goals, and your customer’s typical behaviour.
There are two significant aspects of managing a project which increases risk for the business:
Compounding both of these can have a dramatic increase in risk as described in our The Experience Makes the Product, Not the Feature (UX Mag)article.
The longer you wait to get your product in the hands of users, the longer it takes to validate assumptions and learn more about what really matters to your market. This delay in learning means you may end up designing and developing aspects of the product that are unnecessary, or contradictory to user expectations.
Additionally, the more features your product sports, the more complicated the interface is to navigate, making it more difficult for users to understand and engage with the product. Accommodating the design, development, testing, and maintenance of each feature also adds costs to the project.
Most importantly, requiring that a user change their current, entrenched behaviour to accommodate new platforms, processes, and alternatives to their current systems and tools presents further challenges. In particular, the task of defining a persuasive system that articulates the value of new behaviour is more challenging than working within existing behavioural patterns.
As such, in order to get to market as effectively as possible, we want to reduce effort without customer feedback, align the product to existing behaviour where possible, and keep the interface as focused as possible so the key benefits of the product can shine.
That’s effective experience design.
We offer a variety of experience design solutions to help optimize existing digital ecosystem efforts and focus new initiatives on getting to market as effectively as possible.
We work through product concepts, designs, and prototypes to test adoption and engagement with your target audience, reducing go-to-market risk and saving on development costs.
When you’re ready to bring your concept to market, experience design services from Say Yeah will provide the structure, layouts, assets, analytics, and technical project management to launch and iterate towards ongoing success.
Diagnosis of your digital product and it’s alignment with your business goals and target users.
When you want to impress stakeholders and double down on your success, our experts can optimize conversions and engagement across your digital ecosystem. Tune your purchase funnels and improve adoption and engagement with Digital Product Optimization from Say Yeah!
Bring expert third party resources to the table to accelerate decision-making and map out immediate solutions that drive product team success. Whether your team is tied up with day-to-day responsibilities or needs an impartial and human-centered view to solving a problem, our Product Team Support services take the guesswork out of taking next steps.
Get the insights you need to drive customer experience and KPIs with our ongoing digital ecosystem health check. Our user experience analytics and recommendations include monitoring a mix of user behaviour and KPIs so we can find the most effective path for you to refine your digital ecosystem to drive customer engagement and retention.