~ Adrian Zumbrunnen

In Deceptive Simplicity, Adrian shares multiple examples of interfaces which undermine the product, limiting user engagement or causing a disconnection with users.

I use the term simplistic in place of simple, to drive home the point that reduction purely for the sake of minimizing the elements of interfaces and highlighting an aesthetic minimalism ignores the fundamentally complex task of delivering value to users. If you’re not considering product purpose, user needs, and actual usage your simple form will lack functional purpose.

An example of how moving from a visually busy but explicit menu to a dropdown reduces engagement:

Read Adrian’s full article for more and different examples.

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“Once (creatives) get a taste of real problems and caring for the end user, it’ll be impossible to go back to doing marketing fluff.”

That’s Murat Mutlu from his wonderful article, Why Talented Creatives Are Leaving Your Shitty Agency.

On the ad agency life:

When one of the designers told me “I want to look after users, not brands”, I had no reply, he was right. That’s all that you ever really do in a place like that.

And that’s why Say Yeah loves working on great products that serve users and not all-too-brief campaigns that ultimately just serve the marketing machine.

Read Murat’s Full Post On Medium

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Marketing is setting the expectation for your site. What promises are you marketing and is your site (or product) delivering those marketing expectations?

That’s Pamela Pavliscaka noting how expectations lead experience in her Data-Informed Design O’Reilly webinar.

Your customer’s expectations absolutely set the tone for any experience. Be sure your sales, marketing, product, and support teams are on the same page so each customer interaction is setting the same tone and delivering on those marketing expectations.

Not sure if there’s a disconnect with your product? Find out now by downloading Say Yeah’s free existing or new product questionnaire and working through it with your team.

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Don’t create features, solve problems.

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Customers want to be guided to the simplest, easiest resolution possible.

That’s Matt Dixon talking about customer service, but this adage holds true for any interface.

The more complex your product, the more choices that need to be made, the more difficult you make it for people to engage with you and your product.

Reduce complexity and guide your users wherever and whenever you can across all touchpoints.

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A great product isn’t just a collection of features. It’s how they work together. It’s how they make you feel. – Tim Cook

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Anyone can make the simple complicated. Creativity is making the complicated simple.  ~ Charles Mingus

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Empathy and attention to detail.

Learn more about product strategy

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What’s most interesting to me about the future of technology? Reimagining every human behavior and every human experience through the lens of a mobile device.

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