• Full time
  • Research
  • On-Site at our Toronto office


We’re looking for a digital insights strategist to join our team.

We want someone who is experienced in developing comprehensive strategies across social, design, and analytics. You should be up-to-date on digital trends and emerging technologies, to comprehend different data channels and to flush out maximum value.

You will provide insights that drive value, efficiency, and customer experience throughout the design process.

Our work revolves around user experience and service design, with a focus on digital products. We have methodologies set in place to collect and analyze insights, but we are constantly looking at new systematic ways to do the same, as well as to turn this data into action.

You will lead user tracking and user testing for Say Yeah clients. We currently use data analytics platforms such as HotJar, Google Analytics, Inspectlet, etc. You will be responsible for identifying the most effective platforms for research and pitching new ideas of effectively tracking behavior. You will also be responsible in the creating, organizing and managing analytics and tracking processes of these platforms for various clients.

We conduct Usability Tests either through third party systems or internally. This process requires pre-planning, creating scripts, followed by coordinating and conducting these experiments with users. Other tasks include creating and analyzing charts and spreadsheets to study user behavior.

On a high-level perspective, you need to be someone who can understand business goals, and empathize with users to strategically achieve positive results that benefit the clients as well as their users.

You’ll have a desk at our west end Toronto studio, primarily working with Lee Dale, who has over 15 years experience leading digital product initiatives.


Job Qualifications

  • 3-5 years of experience
  • Fluent in English (written and oral)
  • Design research methods
  • User experience improvisation
  • Familiar with data analytics tools, solutions and best practices
  • Analysis and synthesis of data
  • Managing user validation tasks
  • Experience with human-centric design
  • Fluent in English (written and oral)


  • Digital
  • Engagement Strategies
  • Google Analytics
  • Graphic Design
  • Marketing
  • Problem solving
  • Research Methedologies
  • Sales
  • Service Design


The day-to-day responsibilities of a digital insights strategist would look to involve various tasks of understanding user behavior and tracking.

You will create clear observations through observing, planning, measuring, reporting and analyzing data, to provide actionable insights and recommendations to improve a user’s experience. You will be responsible for finding new ways to apply your analytical knowledge into our business, and for our clients.

As a digital insights strategist, you will work with clients to develop and evolve key performance indicators across all their respective product platforms (desktop, mobile, tablet, and other smart devices).

Working at Say Yeah!

Say Yeah is a friendly, inclusive, predominantly open office brick and beam environment on the second floor of a walkup. Each staff member has ample desk space, Aeron chairs, and spacious Apple monitors.

We work on Macs, communicate with Slack, keep track of responsibilities with Asana, and keep our work at hand with Evernote and Dropbox.

We have a 150Mbit internet connected and VOIP phones.

We have 5 breakout areas in the office for collaboration and meetings, including a private office and two standing tables to spread out project planning docs and deliverables, a living room styled meeting area with the comfiest couch in the world and a gorgeous 55″ Panasonic plasma, and a relaxation space with fuzzy rocking chair and giant beanbag.

Our fridge is stocked with beverages and our complete kitchen means you can be as healthy as you’d like whenever we aren’t ordering UberEats in. We’re also a quick walk away from all Parkdale has to offer for coffee, restaurants, groceries, and post-work get togethers.

We’re professional in our work, but light-hearted in the office.