Last week, Pinterest and Shopify introduced Rich Pins for Shopify stores.

In the example above you can see that pins from a Shopify store now automatically include stock and pricing information. Whether on desktop or mobile, this information remains available and up to date across Pinterest with this integration whenever your image is repinned.

If you’d like to talk more about e-commerce and Shopify, get in touch.

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Sadly, using barcodes as the method of tossing items into your shopping cart seems rather convoluted, but it’s an interesting first step. It would be much easier to touch and go than have to hold up your phone and align it to QR codes. QR codes, of course, mean you can just plaster a wall with a decal and you’re pretty much done, so it’s an easy step technically, if not entirely user friendly (I am no fan of QR codes — at the very least, let the user photograph the product, not a code).

Pretty cool, at any rate.

Update

Mavis Huntley with a first hand review.

Highlights:

A nice surprise was that there was free Wi-Fi in the space. It’s the attention to detail that go along way in executing technically advanced ideas.

I was surprised to find out that the experience of scanning items was also easy to use. I didn’t have to align the scanner exactly to the QR codes, which was good since some of the shelves were out of reach.

Alas, Marina Strauss reports, along my own line of thinking:

Still, while mobile retail is about to boom, the jury is still out on the use of QR codes, said Kaan Yigit, president of Solutions Research Group. Only 20 per cent of Canadian smartphone owners use them; those people are generally male and over half the users are under 30, he said.

For the virtual-store idea to work, shoppers first need to install the app and then use a QR code. “Unless what they are selling is highly exclusive or unique, there are just easier ways to buy the same thing – either at brick and mortar stores or online.”

Photo via marketingmag.ca.

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Visiting most e-commerce sites you’ll see a form like this on checkout:

It’s pretty straight-forward and simple, but we can refine it a little further by auto-detecting which credit card the user has entered, rather than asking them to specify it manually.

So how’s it done? Every credit card type has a specific number (or 2 numbers) that it starts with. Visa always starts with 4, American Express uses 34 & 37 and Mastercard uses 51-55. You can find a full list including other cards over at Wikipedia.

Pair a simple javascript with some pretty icons and you’ll have a form that looks great and simplifies the user checkout process.

Here’s an example of the finished form.

If you shop around the internet, you’ll notice that many sites have started doing this kind of credit card detection. It’s a simple adjustment and a great way to take away another task the user has to do.

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