Customer Journey was one of the dominant buzzwords of 2015, and rightly so. For marketers and product owners, understanding the customer journey is the key to delivering effective digital products. By tailoring digital properties to the needs of the customer based on where they are on their purchase and retention journey, you’re able to focus and streamline digital products, ultimately delivering a superior customer experience.With knowledge of this key tool for driving customer experience across channels accelerating throughout the past year, you can expect Customer Journey Mapping to be among the biggest digital marketing buzzwords of 2016.As Chris Risdon at CapitalOneLabs said in 2011: “their importance exceeds their prevalence.” That’s finally starting to change.
Once again, we're proud to be supporting HoHoTO, coming up Friday, December 11. We've been participating in this important Toronto charity event since day one, back in 2008, and we couldn't be more pleased to be involved with this year's event.From HoHoTO:
This year, impact and opportunity are our focus, as we bring the digital community together in support of organizations that directly affect beneficial change in our technology ecosystem.
I've registered my domain. I’m ready to build my site and make money. What do I do now?So you’ve purchased your new website domain and you’re ready to build your site. Or are you? “Just” having a website and domain are not enough to drive visits, leads, or sales. There are other components in the digital lifecycle that must be considered.
Canada's Digi Awards are coming up this Nov 10, 2015. Celebrating Canada's top digital content, products, and campaigns, the Digi Awards represent an opportunity to gain recognition for your team's efforts and results over the past year.
I’ve received a lot of great feedback and enjoyed some followup conversations after my latest article, The Experience Makes the Product, Not The Features, was published in UX Magazine.Segueing from this article, I’ve got two upcoming talks I’d encouraging you to come out to.