false icon-location
Grad Ex 101 OCAD U grad show bannerOCAD University opens their GradEx 101: OCAD University's Annual Graduate Exhibition this evening and it will run throughout the day until May 8.
  • Design
  • Designers
  • Grad Show
  • OCAD U
  • Showcase
  • Students
Customer Journey was one of the dominant buzzwords of 2015, and rightly so. For marketers and product owners, understanding the customer journey is the key to delivering effective digital products. By tailoring digital properties to the needs of the customer based on where they are on their purchase and retention journey, you’re able to focus and streamline digital products, ultimately delivering a superior customer experience.With knowledge of this key tool for driving customer experience across channels accelerating throughout the past year, you can expect Customer Journey Mapping to be among the biggest digital marketing buzzwords of 2016.As Chris Risdon at CapitalOneLabs said in 2011: “their importance exceeds their prevalence.” That’s finally starting to change.
  • channels
  • customer experience
  • customer journey
  • customer journey mapping
  • funnels
  • Product Planning
  • Strategy
hohoto-partybannerOnce again, we're proud to be supporting HoHoTO, coming up Friday, December 11. We've been participating in this important Toronto charity event since day one, back in 2008, and we couldn't be more pleased to be involved with this year's event.From HoHoTO:
This year, impact and opportunity are our focus, as we bring the digital community together in support of organizations that directly affect beneficial change in our technology ecosystem.
  • Benefit
  • Community
  • Events
  • Party
start-up-open-houseOnce again Say Yeah is participating in Startup Open House, an evening of visiting local startups to learn more about their product and services, business, and culture.
  • Community
  • Events
  • Learning
  • Open House
  • Product Discussion
  • Startup Open House
I've registered my domain. I’m ready to build my site and make money. What do I do now?So you’ve purchased your new website domain and you’re ready to build your site. Or are you? “Just” having a website and domain are not enough to drive visits, leads, or sales. There are other components in the digital lifecycle that must be considered.
  • Content Strategy
  • Homepage
  • Landing Pages
  • Marketing
  • user-centered design
  • Website
  • Website Design
  • Websites
This week's release of iOS 9 includes a number of wonderful enhancements and has been accompanied with a number of great app updates from a slew of developers.Let's take a look at some highlights.
  • ad blockers
  • content blockers
  • iOS9
  • iPad
  • iPhone
  • Productivity
  • tips and tricks
  • Transit directions
digi-awardsCanada's Digi Awards are coming up this Nov 10, 2015. Celebrating Canada's top digital content, products, and campaigns, the Digi Awards represent an opportunity to gain recognition for your team's efforts and results over the past year.
  • 2015 Digi Awards
  • Awards
  • Awards Shows
  • Community
  • Digi Awards
  • Judge
  • Judging
Less interface doesn’t necessarily equate to better experience.
~ Adrian ZumbrunnenIn Deceptive Simplicity, Adrian shares a number of simplistic interface examples which undermine the product, limiting user engagement or causing a disconnection with users.
  • Intent
  • Product Design
  • Reduction
  • Simplicity
  • User Experience
I’ve received a lot of great feedback and enjoyed some followup conversations after my latest article, The Experience Makes the Product, Not The Features, was published in UX Magazine.Segueing from this article, I’ve got two upcoming talks I’d encouraging you to come out to.
  • Agile UX
  • MVP
  • Product Design
  • Product Market Fit
  • user-centered design
  • UXD
Once (creatives) get a taste of real problems and caring for the end user, it’ll be impossible to go back to doing marketing fluff.
That’s Murat Mutlu from his wonderful article, Why Talented Creatives Are Leaving Your Shitty Agency.
  • Passion
  • Product
  • user-centered design
  • 877.SAY.YEAH (729.9324)
  • 416.642.9694