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Uncovering opportunities with digital
To effectively serve users and make an impact on their journey, organizations need to understand existing behaviours of their users through their daily routines and practises.
This infographic depicts the digital channel and mediums that would most likely be used to interact with a service, for example, a smartphone, desktop, tablets, wearable tech, connected cars, or home automation.
Organizations must be aware of the digital channels their customers use and where they use them on a day-to-day basis. This will allow the organization to tap into the user’s journey at the right time, at the right place, and in the right context.
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