Not To Show Off, But To Provide You With A Sense Of Place
One of the primary goals in our design work is to understand how a user can best flow through an app, from the moment they dive in to the moment they’ve accomplished what they set out to do.
Depending on a user’s goals, and the tasks required to reach those goals, the path through an app may lead across multiple screens. Our efforts always focus on first reducing the depth and complexity of this journey and then helping users understand their place throughout the journey.
This understanding of place is vital for people navigating a digital world, where anything is possible and disorientation can become a profound distraction. It’s this sense of place that allows you to focus on the task at hand, and not worry about next, previous, or missed interactions.