Logo – Say Yeah! https://sayyeah.com Digital management consulting that shapes more effective organizations. Tue, 28 Apr 2020 15:45:44 +0000 en-CA hourly 1 https://wordpress.org/?v=5.4 https://insights.sayyeah.com/wp-content/uploads/2021/10/cropped-apple-touch-icon-32x32.png Logo – Say Yeah! https://sayyeah.com 32 32 University of California identity https://sayyeah.com/digital-insights/university-of-california-identity/ Mon, 10 Dec 2012 21:00:00 +0000 http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/university-of-california-identity/ Well, the launch video for the new University of California identity is fun. And I love the deference to the book from the original crest and how they played with ‘Let There Be Light’. But you’re still left with the final logo, which starts, reasonably enough here: But somehow ends up here: This comment thread […]

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]]> Well, the launch video for the new University of California identity is fun. And I love the deference to the book from the original crest and how they played with ‘Let There Be Light’.

But you’re still left with the final logo, which starts, reasonably enough here:

U of California Identity

But somehow ends up here:

This comment thread on Vimeo spells it out clear enough:

Tina: Does that logo really make you think, higher education?
Morgan: It makes me think the logo isn’t done loading.

And, as Gruber says:

It has no heft, no gravitas.

Shame, for all the well-put effort that otherwise went into building out a coherent identity for the university.

References
Brand New: IC, UC, We all C for California
Daring Fireball: UC Introduces New Logo
Mercury News: UC Introduces a Modern Logo

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]]> Date Ideas identity refresh. https://sayyeah.com/digital-insights/date-ideas-identity-refresh/ Thu, 14 Oct 2010 13:55:00 +0000 http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/date-ideas-identity-refresh/ As part of the exercise of helping Date Ideas connect with their target audience of committed relationship junkies, we started exploring identity concepts. It was clear the existing logo and website was too sparse, the logo in particular an awkward shape as a whole with too many layers and unjustified nuance. The fine lines and […]

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]]> As part of the exercise of helping Date Ideas connect with their target audience of committed relationship junkies, we started exploring identity concepts. It was clear the existing logo and website was too sparse, the logo in particular an awkward shape as a whole with too many layers and unjustified nuance. The fine lines and general wispiness of the logo was also helping to slant readership, with a much higher percentage of women visiting Date Ideas.

date ideas logo ideas

We needed more colour to fill in the site. Simplicity to increase recognition. And a little boldness to help the identity man up a little and hopefully provide for some great swag in the future. Here’s where we ended up:

date ideas logo ideas

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]]> And we’re back… https://sayyeah.com/digital-insights/and-were-back/ Tue, 12 Oct 2010 03:07:00 +0000 http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/and-were-back/ Gap announced earlier today they’re bringing back their iconic blue logo. 3 hours ago they shared the announcement on Facebook. The response so far: It’s the right decision. Good for them.

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]]> Gap announced earlier today they’re bringing back their iconic blue logo. 3 hours ago they shared the announcement on Facebook. The response so far: Facebook likes on Gap's logo announcement

It’s the right decision. Good for them.

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