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	<title>Rogers Ventures &#8211; Say Yeah!</title>
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	<link>https://sayyeah.com</link>
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	<title>Rogers Ventures &#8211; Say Yeah!</title>
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		<title>Changing faces.</title>
		<link>https://sayyeah.com/digital-insights/changing-faces/</link>
		
		<dc:creator><![CDATA[Lee Dale]]></dc:creator>
		<pubDate>Tue, 12 Oct 2010 08:00:43 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Rogers Ventures]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[website design]]></category>
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					<description><![CDATA[<p>The original brief from Rogers Ventures was focused on their support of the Canada wide tech community. There was a lot of talk about reaching out to entrepreneurs in their own voice, and not being seen as corporate Rogers. So we made this for them: 6 months later, they had switched to this: It’s important to make [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/changing-faces/">Changing faces.</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The original brief from Rogers Ventures was focused on their support of the Canada wide tech community. There was a lot of talk about reaching out to entrepreneurs in their own voice, and not being seen as corporate Rogers.</p>
<p>So we made this for them:</p>
<p><img class="alignnone size-full wp-image-9311" src="https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_la52uhRYXb1qzuw9n.png" alt="Rogers Ventures original UI" srcset="https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_la52uhRYXb1qzuw9n.png 500w, https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_la52uhRYXb1qzuw9n-300x268.png 300w" sizes="(max-width: 500px) 100vw, 500px" /></p>
<p><span id="more-531"></span></p>
<p>6 months later, they had switched to this:</p>
<p><img class="alignnone size-full wp-image-9312" src="https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_la520pNGWA1qzuw9n.png" alt="Rogers Ventures revised UI" srcset="https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_la520pNGWA1qzuw9n.png 500w, https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_la520pNGWA1qzuw9n-300x259.png 300w" sizes="(max-width: 500px) 100vw, 500px" /></p>
<p>It’s important to make sure your media reflects your culture, not just the target you’re looking to reach. The original site we designed was based on a brief that didn’t quite fit. This latest refresh from them is much more in line with Rogers Ventures the company and their culture.</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/changing-faces/">Changing faces.</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
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