The original brief from Rogers Ventures was focused on their support of the Canada wide tech community. There was a lot of talk about reaching out to entrepreneurs in their own voice, and not being seen as corporate Rogers.

So we made this for them:

Rogers Ventures original UI

6 months later, they had switched to this:

Rogers Ventures revised UI

It’s important to make sure your media reflects your culture, not just the target you’re looking to reach. The original site we designed was based on a brief that didn’t quite fit. This latest refresh from them is much more in line with Rogers Ventures the company and their culture.