Seth Godin – Say Yeah! https://sayyeah.com Digital management consulting that shapes more effective organizations. Tue, 28 Apr 2020 15:01:43 +0000 en-CA hourly 1 https://wordpress.org/?v=5.4 https://insights.sayyeah.com/wp-content/uploads/2021/10/cropped-apple-touch-icon-32x32.png Seth Godin – Say Yeah! https://sayyeah.com 32 32 Seth Godin advises organizations to establish the right market https://sayyeah.com/digital-insights/market-focus-seth-godin/ Fri, 28 Sep 2012 18:17:10 +0000 http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/seek-out-those-that-are-both-interested-and/ Seek out those that are both interested and underserved. If you’re entering a market filled with loudness, it’s harder to be noticed, even if the incremental benefit you offer seems large to you. If you’re trying to delight existing customers, the more delighted they already are, the more new delight you need to offer to […]

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Seek out those that are both interested and underserved.

If you’re entering a market filled with loudness, it’s harder to be noticed, even if the incremental benefit you offer seems large to you. If you’re trying to delight existing customers, the more delighted they already are, the more new delight you need to offer to turn heads.

Seth Godin, on overstimulation.

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]]> Discernment is the hardest part of marketing–seeing the world as it is, instead of how you experience it. https://sayyeah.com/digital-insights/discernment-is-the-hardest-part-of/ Wed, 28 Sep 2011 23:47:10 +0000 http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/discernment-is-the-hardest-part-of/ Discernment is the hardest part of marketing–seeing the world as it is, instead of how you experience it. Seth Godin, on the law of large groups: This explains why the people you see at the gym tend to be in better shape than you are. … People who are at the gym a lot (as […]

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Discernment is the hardest part of marketing–seeing the world as it is, instead of how you experience it.

Seth Godin, on the law of large groups:

This explains why the people you see at the gym tend to be in better shape than you are. … People who are at the gym a lot (as in the people you see the most often) tend to be in better shape because they show up more often.

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