<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>content &#8211; Say Yeah!</title>
	<atom:link href="https://sayyeah.com/digital-insights/tag/content/feed/" rel="self" type="application/rss+xml" />
	<link>https://sayyeah.com</link>
	<description>Digital management consulting that shapes more effective organizations.</description>
	<lastBuildDate>Tue, 17 Jun 2025 14:34:34 +0000</lastBuildDate>
	<language>en-CA</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=5.4</generator>

<image>
	<url>https://insights.sayyeah.com/wp-content/uploads/2021/10/cropped-apple-touch-icon-32x32.png</url>
	<title>content &#8211; Say Yeah!</title>
	<link>https://sayyeah.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>TechAccess Oklahoma 2023 &#8211; April 18-20 Event Invite</title>
		<link>https://sayyeah.com/digital-insights/techaccess-oklahoma-april-2023/</link>
		
		<dc:creator><![CDATA[Maryam Atoyebi]]></dc:creator>
		<pubDate>Fri, 14 Apr 2023 13:30:30 +0000</pubDate>
				<category><![CDATA[Event invites]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[Accessible design]]></category>
		<category><![CDATA[accessible websites]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital accessibility]]></category>
		<category><![CDATA[digital products]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online courses]]></category>
		<category><![CDATA[online education]]></category>
		<category><![CDATA[web accessibility]]></category>
		<guid isPermaLink="false">https://sayyeah.com/?p=16306</guid>

					<description><![CDATA[<p>TechAccess, Oklahoma’s Premier Digital Accessibility Conference, will return for its annual edition on April 18 -20, 2023. TechAccess Oklahoma is a free conference held by Oklahoma ABLE Tech to champion best practices in creating accessible digital content. If you create any form of digital content, from online courses to learning documents, best practices in accessibility [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/techaccess-oklahoma-april-2023/">TechAccess Oklahoma 2023 &#8211; April 18-20 Event Invite</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2><img class="alignnone size-large wp-image-16320" src="https://insights.sayyeah.com/wp-content/uploads/2023/04/Screenshot-2023-04-13-at-1.58.27-PM-copy-1024x521.jpg" alt="TechAccess Oklahoma 2023invite card for Oklahoma’s Premier Digital Accessibility Conference" srcset="https://insights.sayyeah.com/wp-content/uploads/2023/04/Screenshot-2023-04-13-at-1.58.27-PM-copy-1024x521.jpg 1024w, https://insights.sayyeah.com/wp-content/uploads/2023/04/Screenshot-2023-04-13-at-1.58.27-PM-copy-300x153.jpg 300w, https://insights.sayyeah.com/wp-content/uploads/2023/04/Screenshot-2023-04-13-at-1.58.27-PM-copy-768x390.jpg 768w, https://insights.sayyeah.com/wp-content/uploads/2023/04/Screenshot-2023-04-13-at-1.58.27-PM-copy.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></h2>
<h2>TechAccess, Oklahoma’s Premier Digital Accessibility Conference, will return for its annual edition on April 18 -20, 2023.</h2>
<p>TechAccess Oklahoma is a free conference held by <a href="https://www.okabletech.org/about/">Oklahoma ABLE Tech</a> to champion best practices in creating accessible digital content. If you create any form of digital content, from <a href="https://sayyeah.com/digital-insights/deliver-accessible-online-courses/">online courses</a> to learning documents, best practices in <a href="https://sayyeah.com/glossary/category/accessibility/">accessibility</a> equip you to serve the entire scope of your market.</p>
<p>Whether you work in video production, editorial or web development, join the free virtual event from April 18 &#8211; 20 to ensure everyone in your audience base can access your content.</p>
<hr />
<h2>Talks we&#8217;re excited about.</h2>
<ul>
<li>Most Accessibility Learning is Broken: Let&#8217;s Fix It Together with <a href="https://www.linkedin.com/in/corbb/">Corbb O&#8217;Connor</a></li>
<li>Small Shifts to Improve Digital Accessibility with <a href="https://www.linkedin.com/in/kate-deforest/">Kate DeForest</a></li>
<li>Getting Image Descriptions Right with <a href="https://www.linkedin.com/in/geoff-freed-9b06371a1/">Geoff Freed</a></li>
</ul>
<p><strong><a href="https://techaccessok.org/2023-sessions/">View the full schedule</a></strong></p>
<hr />
<h2>Win amazing prizes!</h2>
<p>TechAccess Oklahoma is giving away <a href="https://sayyeah.com/glossary/#a11y">a11y</a> swag (books, t-shirts, and more) to select conference guests! Join the free conference and take the survey to qualify.</p>
<p><a href="https://okstate-edu.zoom.us/webinar/register/6916714886270/WN_8gG3DBf5RrS75tq-tX8dyg">Register now</a></p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/techaccess-oklahoma-april-2023/">TechAccess Oklahoma 2023 &#8211; April 18-20 Event Invite</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>We’re hiring a Content Writer</title>
		<link>https://sayyeah.com/digital-insights/content-marketing-job/</link>
		
		<dc:creator><![CDATA[Kate Matesic]]></dc:creator>
		<pubDate>Wed, 17 Aug 2022 20:06:17 +0000</pubDate>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[writing]]></category>
		<guid isPermaLink="false">https://sayyeah.com/?p=14121</guid>

					<description><![CDATA[<p>We’re hiring a creative and methodical Content Writer to join our inclusive design team Compensation: CA$38,400/yr &#8211; CA$60,000/yr The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/content-marketing-job/">We’re hiring a Content Writer</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2><strong>We’re hiring a creative and methodical Content Writer to join our inclusive design team</strong></h2>
<h3>Compensation: CA$38,400/yr &#8211; CA$60,000/yr</h3>
<p>The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.</p>
<p>The goal of your role is to assist in defining and writing content, including online courses and related media, articles, and marketing copy/scripts to promote Say Yeah&#8217;s educational and accessibility-focused content and courses to learners and professionals. You&#8217;ll take time and care to research our users and the education and course development space to write engaging copy that compels our audience and learners.</p>
<h3>Beneficial experience</h3>
<ul>
<li>Marketing writing, including understanding writing for audience and tone of voice</li>
<li>UX copywriting, including helping guide people through online interfaces</li>
<li>Online course writing and knowledge of instructional design</li>
<li>Multimedia scripting for informative or engaging video content</li>
</ul>
<p>We don&#8217;t expect any one candidate to have strengths in all of these areas.</p>
<h3>Responsibilities</h3>
<ul>
<li>Create new content to assist marketing campaigns</li>
<li>Work closely with marketing team members</li>
<li>Optimize content using SEO best practices</li>
</ul>
<h3>Qualifications</h3>
<ul>
<li>Bachelor&#8217;s degree in Marketing or relevant work experience</li>
<li>Experience in full life cycle project management</li>
<li>Proficiency in major digital and print platforms</li>
</ul>
<hr />
<h3>The details</h3>
<p>What you&#8217;ll be doing</p>
<ul>
<li>Aid in developing online courses and related marketing content pieces.</li>
<li>Collaborating with our product team to fully understand our products and their offerings to deliver great marketing copy about each product and to help walk people through the product interfaces.</li>
<li>Researching our potential customers and understanding their needs to determine the best way to communicate with them.</li>
<li>Executing any content updates as we continue to grow our products and our offerings!</li>
</ul>
<p>What you bring to the table</p>
<ul>
<li>Content writing or marketing copy experience.</li>
<li>You&#8217;re a great writer with an eye for detail, style, and engaging copy.</li>
<li>Ability to work autonomously and collaboratively.</li>
<li>Knowledge of education or accessibility is considered an asset.</li>
<li>To meet current grant requirements: you have graduated within the last 2 years.</li>
</ul>
<p>We welcome applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), aboriginal (Indigenous) persons, and persons of any gender identity and sexual orientation. We are committed to a positive, supportive, and inclusive culture and workplace environment.</p>
<p>We offer accommodation for applicants with disabilities in our recruitment processes. Please advise if you require accommodation throughout the recruiting process.</p>
<hr />
<h3>Interested in joining our team to create inclusive educational courses and services?</h3>
<p>Apply now with a resume and read the full job description at the link below.</p>
<p><a class="button" href="https://www.linkedin.com/jobs/view/3226215655/">Apply now on Linkedin</a></p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/content-marketing-job/">We’re hiring a Content Writer</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Images and representation: creating more inclusive content</title>
		<link>https://sayyeah.com/digital-insights/inclusive-images/</link>
		
		<dc:creator><![CDATA[Lee Dale]]></dc:creator>
		<pubDate>Fri, 05 Nov 2021 14:25:21 +0000</pubDate>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[inclusivity]]></category>
		<guid isPermaLink="false">https://sayyeah.com/?p=15330</guid>

					<description><![CDATA[<p>When you choose images for your website or digital product, it is essential to think about how your audience will perceive the images you select (or omit). Without intention around images and representation, you may unintentionally alienate part of your market. When using images of people in your product or marketing content, those images should [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/inclusive-images/">Images and representation: creating more inclusive content</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>When you choose images for your website or digital product, it is essential to think about how your audience will perceive the images you select (or omit). Without intention around images and representation, you may unintentionally alienate part of your market.</p>
<blockquote><p>When using images of people in your product or marketing content, those images should reflect the full range of diversity across your audience.</p></blockquote>
<hr />
<p>To consider your audience and their representation across your product and marketing content, you&#8217;ll need to reflect on the following:</p>
<ul>
<li>examples you describe</li>
<li>photos or illustrations you use</li>
<li>people who may be showcased as part of a video, podcast, event, or even the content writing team</li>
</ul>
<hr />
<p>A great way to get started with creating more inclusive content is to review your current content photography and illustration to confirm that the people shown in these images reflect the full diversity of your audience.</p>
<p>If you find that some of your audience is <a href="/glossary/#underrepresented">underrepresented</a>, here are some excellent stock photography and illustration resources to help you update your existing content and plan your next update with inclusivity in mind.</p>
<hr />
<h2>Stock photography and illustration resources</h2>
<p>Explore these 8 photography and illustration resources to bring more diversity and representation to your content.</p>
<h3>Disability:IN</h3>
<p>Disability:IN offers disability-inclusive stock photography to encourage corporations to use this in recruitment material, marketing material, internal and external communications, and more.</p>
<p><a class="button" href="https://disabilityin.org/resource/disability-stock-photography/">Browse Disability:IN photos</a></p>
<h3>Affect the Verb: Disabled and Here</h3>
<p>Disabled and Here is a disability-led effort to provide free &amp; inclusive stock images from a disabled perspective, with photos and illustrations celebrating disabled Black, Indigenous, and people of color (BIPOC).</p>
<p><a class="button" href="https://affecttheverb.com/collection/">Browse Diabled and Here photos</a></p>
<h3>WOC in Tech Chat</h3>
<p>The WOC in Tech community <a href="https://www.wocintechchat.com/blog/wocintechphotos">has shared a series of photos</a> representing women of colour in tech. Their ask is that we use these images in pieces about entrepreneurs, software engineers, infosec professionals, IT analysts, marketers, and other people who make up the tech ecosystem in order to show a different representation of all women in tech.</p>
<p><a class="button" href="https://www.flickr.com/photos/wocintechchat">Browse WOC in Tech photos</a></p>
<h3>Black Illustrations</h3>
<p>Black Illustrations includes both free and paid illustrations of Black people across a variety of categories such as business, design, disability, LGBTQ+, and more.</p>
<p><a class="button" href="https://www.blackillustrations.com/">Browse Black Illustrations</a></p>
<h3>Tonl</h3>
<p>Tonl offers a paid collection of culturally diverse stock photos that represent the true world we live in.</p>
<p><a class="button" href="https://tonl.co">Browse Tonl photos</a></p>
<h3>Nappy</h3>
<p>Nappy offers a free collection of beautiful photos of Black and Brown people.</p>
<p><a class="button" href="https://nappy.co">Browse Nappy photos</a></p>
<h3>The Gender Spectrum Collection</h3>
<p>The Gender Spectrum Collection is a <a href="https://genderspectrum.vice.com/guidelines">non-commercial, free stock photo library</a> featuring images of trans and non-binary models that go beyond the clichés. This collection aims to help media better represent members of these communities as people not necessarily defined by their gender identities—people with careers, relationships, talents, passions, and home lives.</p>
<p><a class="button" href="https://genderspectrum.vice.com">Browse Gender Spectrum photos</a></p>
<h3>The Noun Project</h3>
<p>The Noun Project has <a href="https://thenounproject.com/photos/">a series of photo collections</a> offered for free with attribution or with a paid commercial license. Their collections include Diversity in Tech and more.</p>
<p><a class="button" href="https://thenounproject.com/browse/campaign/diversity-in-tech-1/">Browse Diversity in Tech photos</a></p>
<h3>Pexels</h3>
<p>While not exclusively providing underrepresented photos and topics, Pexels has been growing its diversity, accessibility, Black, pride, and other collections by working with many creators from diverse backgrounds.</p>
<p><a class="button" href="https://www.pexels.com">Browse Pexels photos</a></p>
<hr />
<h2>Create more inclusive products and services</h2>
<p>We offer a wealth of insight and expertise on <a href="/solutions/inclusive-design/">inclusive design</a> and delivering more inclusive products, services, and educational experiences. Reach out for the latest insights and to explore how we can work together to realize <a href="https://sayyeah.com/digital-insights/roi-inclusive-design/">the bottom-line benefits of designing for market diversity</a>.</p>
<p><a class="button" href="https://sayyeah.com/contact-us/">Get in touch</a></p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/inclusive-images/">Images and representation: creating more inclusive content</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
