With Your Guide to Telling a Compelling Story and Driving Conversions on Landing Pages, you’ll have all you need to:

• drive users to sign up to learn more about your product
• establish a content structure for your product landing page that ensures market interest and engagement
• build a product landing page that meets mobile and SEO requirements
• learn how to gauge interest in your product idea by publishing a minimum viable product (MVP) splash page
• guide users to your essential call to action (CTA) with website design tips and tricks
• learn from user experience optimization examples and screen shots that cover layout, form, and code optimization

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At Say Yeah HQ we’ll be hosting a group chat Tuesday evening, Nov 4, from 5:00p to 7:00p for those Interested in mobile, apps, and user-centered design.

Please RSVP and share the word that you’ll be participating in @10kCoffees week.

The post Join us for a Ten Thousand Coffees Week group chat tomorrow night. appeared first on Say Yeah!.

Apple has put a great deal of effort into the Apple Store app (effectively creating an iPhone friendly view of everything under the “Store” link at apple.com), and they’ve long had a somewhat responsive desktop site, which adapted in height and width from 9″ screen sizes to 27″ desktops, but their website has never been smartphone friendly.

Following today’s keynote, that’s changed, with efforts being made across all new product pages and the navigation with a new mobile-optimized (non-responsive) site at apple.com.

The new, smartphone friendly Apple.com

Here’s how the “Mac” landing page at apple.com looks on Desktop along with today’s new smartphone view to the right:

You can imagine if you were looking at the above image at full size on your desktop or smartphone the text would be equally large and legible across both devices. Now, instead of shrinking 4 columns of content down to a narrow smartphone screen, apple.com sports a single column layout on iPhone.

To further accommodate for the smartphone view, Apple simplified the product icons at the top of the page, reducing the size of the main menu and footer, while relying on horizontal scrolling for the main menu and product selector. (However, we do take exception to their choice to hide the main menu, given how it’s been implemented. More on that tomorrow.)

Before today, squint, zoom, or give up.

By comparison, before today, you would have just seen a scaled down, near-illegible view of the multi-column desktop layout on your iPhone, like this:

Going mobile, slowly.

Overall, this a positive initial foray into the substantial undertaking of making Apple.com smartphone friendly.

Sure, the Store and Support links still remain non-smartphone friendly, but those are two completely separate technical systems from the rest of Apple.com and the Store link is already well represented by the Apple Store app.

You’ll note as well that older product pages have not been made smartphone friendly. While today’s iPhone 6 product page reads great on iPhone, all the Mac pages, including the just released Macbook Pros, iMacs, and more remain minuscule on iPhone.

To be sure, these additional product pages are sure to be updated with each successive product release.

Start small and ship.

It’s impressive to see this iterative path being taken by a company who is careful about the changes they make and always sweats the small stuff. Even they were willing to start the march toward a smartphone-optimized site with a partial release, rather than spending hundreds of man hours adjusting old content.

As always, a first step to market is better than no step at all. And now they’ve set the foundation to have a fully optimized site by following the natural course of their product releases, instead of backtracking across years of products, adjusting old code and designs.

More insights are just a click away.

If you’re looking for more insight on getting to market quickly or optimizing your product roadmap, join our mailing list.

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Last week, Pinterest and Shopify introduced Rich Pins for Shopify stores.

In the example above you can see that pins from a Shopify store now automatically include stock and pricing information. Whether on desktop or mobile, this information remains available and up to date across Pinterest with this integration whenever your image is repinned.

If you’d like to talk more about e-commerce and Shopify, get in touch.

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There’s a growing trend across North America and beyond of users moving from desktop, to tablet, to phone throughout the day, depending on where they are and what they’re looking to accomplish. Yes, the multi-device era is here.

With all of these screens in play, and the context of use shifting based on being at work, at home, or on the go, it’s important to understand and design for the user’s intent across multiple screens and devices.

Unfortunately, most multi-device problem solving is relegated to adjusting strictly for screen size, rather than for intended use. It’s this lack of consideration on context based usage that can lead to frustration for your core users, whether it’s a failure to consider how a user may shift from one device to another, or the different ways a user may best interact with your product on their home, mobile, or work devices.

Considering a user’s device ecosystem and its context of use can both lead to new insights on product requirements, as well as improving the day to day experience of using your product, ultimately increasing engagement with your product.

If you’d like to talk more about the multi-device usage of your product, get in touch.

For further reading, check out Michal Levin’s Designing Multi-Device Experiences.

The post Be sure to consider context of use when you’re designing digital products. appeared first on Say Yeah!.

What’s most interesting to me about the future of technology? Reimagining every human behavior and every human experience through the lens of a mobile device.

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“The web is just the long tail of apps that you haven’t installed yet…”

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Yesterday Foursquare opened up its advertising platform to businesses. Between the ad creation and dashboard (pictured above), businesses can now target promotions and see the direct results of those activities.

Foursquare is fast becoming a great local discovery engine for consumers.

With the ability for fans to add tips and businesses to promote specials, I’ve found it’s been great as my go-to app for finding great local spots at home and abroad.

More from Austin Carr at Fast Company.

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This has been a long time coming for Chris and the rest of the Unata team and we want to congratulate them on all the hard work that went into this launch.

Just over two years ago we were designing mockups for Unata which included Longo’s content and marketing as an aspirational goal. And now that goal has been realized. Amazing!

Available on Google Play and the App Store.

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