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Ontario benefits provider
We drive business with digital
December 9, 2015
Effective landing pages — A strategic foundation
With Your Guide to Telling a Compelling Story and Driving Conversions on Landing Pages, you’ll have all you need to:
drive users to sign up to learn more about your product
establish a content structure for your product landing page that ensures market interest and engagement
build a product landing page that meets mobile and SEO requirements
learn how to gauge interest in your product idea by publishing a minimum viable product (MVP) splash page
guide users to your essential call to action (CTA) with website design tips and tricks
learn from user experience optimization examples and screen shots that cover layout, form, and code optimization
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Book—Effective Landing Pages, A Strategic Foundation
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What are you focused on with your digital work?
Determining why our digital products aren't producing the desired results
Reducing customer complaints
Shifting our customers to other calls-to-action (CTAs)
Designing a better digital customer experience
Using technology to close gaps between internal departments
Improving our conversion rates
Reversing declining customer retention rates
Improving how quickly we react to the changing needs of customers
Countering the market penetration and feature set of our competitors
Validating ideas before we invest in them
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