As a designer you need to be able to be fully aware of like, new technology and like embrace it. You know, whether it’s like 3D printing or AI or virtual reality, like whatever it is, we need to kinda like embrace it, ’cause it’s all gonna be part of communicating at the end of the day. We need to be on the forefront of that.

Artists, creative people, always look at kind of themes of the day and age in which they live, and use that as inspiration and kind of raw material for the work that they create. And the way we see things, is let’s embrace this, there are all kinds of things we can do with it, it’s a new creative material. You can use it in an educational way, you can use it in a very focused sales oriented way, or you can use it in a completely expressive artistic way.

-When you think of open source software as a way to like, open up code for people to use it. When I think about design user experience in product design, like creating open source design experiences that are sort of flexible, and you can tailor to yourself, it’s a way to manifest that same sort of community and nature in product design.

I do love how, you know, we’re heading back into having things that are physical, having things like Social Print Studio that allows you to take your Instagram and turn them into these like, printed objects. I think we’re finding this comfortable balance between moving ahead digitally, intellectually, but making sure that we’re also grounding in the physical. This year at FITC I think we saw a lot of cool examples around how technology can make reactive and thoughtful objects.

-At the end of the day, we’re like creatives, and I think what really makes things really creative is when you start connecting things that aren’t normally connected, as they say. But that includes new technology. Oh, this new technology popped up, how can I take advantage and exploit it to my best of my ability, like as a designer? So, like, be open to new technology and see how you can use them to your advantage. When any new technology hits, you want the CEO to come to you and say “Hey, I think, Oh, Paul knows about this, let’s go and ask Paul what he thinks about X.”