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There’s no better way to discover Toronto on the go.

Beginning with the iPhone app design, we worked with blogTO and the development team at Hippo Foundry to bring the best app user experience to Toronto lovers on the go, resulting in an award-winning app.

The cross-platform service mix.

Our first challenge with blogTO was to bring its rich Toronto location information from its website to smartphones, along with a suite of user features and the ability to connect with like-minded Torontonians. Then we took all that to iPads, bringing Toronto news front and centre for the expanded reading interface.

All these great new features on mobile platforms meant the website was now information-rich, but interaction limited, so we closed the loop by bringing the new user interface features back to the website.

  • Strategy

  • Research Business, Market, Competition
  • User Flows User Stories, Journey Mapping
  • Product Strategy
  • Validation Interviews, Field Studies
  • Design

  • Structure Product Map, Site Map, App Architecture
  • Layout Mobile App Design, Desktop App Design, Website Design, Interface Design, Interaction Design
  • Engagement User Features, Social Connections, Sharing, Search and Discovery
  • Validation Clickable Prototyping, Animations
  • Deployment

  • Digital Assets Media, Notes, Animations
  • Experience Quality Assurance
  • Validation User Testing
  • Validation

  • Behaviourial Reviews
  • User Testing

The way an iPad magazine should read.

We extended the iPhone app user experience design to the iPad, introducing new content which took full advantage of the larger screen format, while focusing on more advanced interaction processes’s to quickly discover new places, locations, and reviews, and dig into the content-rich articles.

Closing the gap between mobile and desktop.

With all the new features introduced on the mobile platforms, such as Favourites, To Do Lists, and Social Sharing, we shifted our focus to web design, with the opportunity to deliver a blogTO website with all the great mobile features plus rich personal profiles and even deeper connections to friends.

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