For Ontario’s largest city tourism organization, going mobile meant understanding how to transition from a largely at-home customer experience to understanding how to best drive engagement for consumers who may be at home, in transit, or on the go across the city. This kind of transition goes well beyond technology. In this case, we had to work with the organization to expand content and extend sponsorship opportunities to cover new use cases.
Understanding customer goals when they’re at home and planning a trip, on the road to the destination, and at the destination, whether for work, family, or other leisure time, meant that we could outline new use cases. With the move to mobile technologies, just-in-time location based event and destination details, user-generated content, and trip planning and mapping all became increasingly compelling for even the average, non-technical user.
We helped “deliver a new, award-winning, on-the-go experience which provided more comprehensive city-focused content to visitors, helped visitors explore the city like never before.”
We worked with the organization to deliver a new, award-winning, on-the-go experience which provided more comprehensive city-focused content to visitors, helped visitors explore the city like never before, extended ongoing marketing campaigns to increase social sharing of photos and videos highlight great city destinations, and provided new revenue opportunities for sponsors by providing new location-based benefits.