With an impossible deadline, we worked with the team at Discover Anywhere Mobile to design and build the award-winning mobile app for Tourism Toronto in just 8 weeks, including new designs and new content.
Then we went a step further, iterating over time to work towards an experience that allows visitors to explore Toronto as only an insider can.
The results: our mobile app design led more traffic than ever to Toronto businesses and led to a 4+ rating across Apple, Google, and Windows Phone.
For Tourism Toronto, it was no longer an option for users to just search for information on a desktop website. Taking Tourism Toronto mobile meant more than just loading a static information site on smartphones. The key to success was to provide people with a Toronto that mattered to them, right in the palm of their hands as they visited the city.
For Toronto visitors, this means you can find the best Toronto has to offer on the mobile web site, iPhone, Android, and Windows Phone. Here's how we made that happen.
One of the unmistakingly great aspects of Toronto are the varied, unique neighbourhoods and all they have to offer both insiders and tourists. We took this initial insight to work with Tourism Toronto to plan, source content, and then build itineraries for folks in the Explore Toronto section of the app.
These varied paths to discovering Toronto help you explore all Toronto has to offer by interest, neighbourhood, and more.
We planned an effective first release, or minimum viable product (MVP), in order to release the mobile application along with the winter holiday campaign, Torontoland.
With the release in the wild, we were then able to use a combination of feedback, app analytics, and internal planning to improve and extend the app’s reach.
With existing marketing, sales, and website initiatives on the go, it was essential we work together with a variety of stakeholders.
Coordinating with the external ad agency we were able to extend the offline Torontoland holiday campaign to the app design.
Working with the internal sales team, we introduced new in-app member benefits.
Finally, we were able to tightly coordinate with the technical team to launch the mobile website within the existing CMS, leveraging all the new app data.