The FITC Toronto 2018 conference shook the city, showcasing the latest in creativity and technology at Toronto’s Hilton Hotel, April 8 through April 10, 2018.
Innovators, digital storytellers, product managers, technology experts, and creatives attended to hear and experience the way innovation, technology, and creativity has made a heavy impact on a variety of industries thus far, and how it will continue to evolve in the coming years.
With over 70 speakers representing the top digital, creative, and innovative companies in the world, our team has picked out some game-changing content that we’d like to share with you.
Going deeper with design
It was a real treat to hear from Jessica Walsh, a young and renowned designer in NYC, and co-founder of Sagmeister & Walsh. Walsh encouraged purposeful constraints that flow from research. For example, no text on billboards in India because language is so fractured among different segments of the populous. Instead, tell the story with images and you tell the story clearly to everyone.
The concept of purposeful constraints was later echoed by Matt McCue of 99u who spoke eloquently about telling great stories, encouraging storytellers to bring a clear and detailed point of view to their stories, but share just the right amount of magical outcome with the audience, rather than detailing how you got there.
“Let’s deliver a point of view that can’t be uncovered by the outcome.”
~ Matt McCue
Data visualization and usage
He finished his talk by challenging the audience to critically analyze their data and ask the questions, “Does the data support a hypothesis? Does the data point to something?”
He also spoke sbout using data to tell stories that engage customers and using a narrative that they would want to immerse themselves in in order to garner effective results.
Storytelling best practices
He expounded on six key factors to keep in mind when telling stories so that they are colourful and engaging for your audience.
- Remember the five W’s
- Keep it clear
- Promise to give the explanation
- Leave something unknown
- Use numbers
- Keep the interesting facts at the top, don’t bury them in the middle or the end
“In the word ‘storytelling’, the story comes before the telling.”
~ Graham McDonnell, New York Times
Graham went on to say that execution is just as important as the story itself. He emphasized that content marketers must connect relatable experiences to their stories, sharing stories that readers can relate to, or stories that they might have fantasized about, so that it’s easy to gain their attention and interest.
VR usage and how it’s emerging
While much of the work around virtual reality centres on enhancing the way people shop and play games, crafting immersive experiences can be a central part of engaging in an environment. Vaitari Anderson and Dwayne Grech from R&R Partners have been using VR to enhance the experiences of Las Vegas tourists.
As creative as VR in tourism may seem, Vaitari and Dwayne believe there’s real value to bringing VR to industries such as education, manufacturing, industrial.
“VR is a flexible tool that you can use for entertaining but also a tool to assist in particular industries.”
~ Dwayne Grech, R&R Partners
Other popular topics discussed throughout the conference include AI and machine learning, creative problem solving, and creating design systems.
FITC is a conference unlike most. The creativity represented at this conference is out of this world, with hand-picked speakers and panelists challenging attendees to think outside the box when working in the digital industry and beyond. With speakers who excel in everything from video production to neuroscience, from content to space, we encourage you to join us at FITC Toronto next year to challenge your work process and be inspired by some of the best the world has to offer in creativity and technology.
The future is unending
In the meantime, if you’re looking for support in navigating these kind of emerging new technologies and methodologies to ensure your organization is effectively serving your business and your users, we’re here to help.