I love Jason Kottke’s take of Carlin Isles on the rugby pitch:

When Carlin Isles takes a pass from one of his teammates and blazes past the other team, it’s clear he’s playing an entirely different game than the other 13 players on the field…innovation causes disruption.

He continues:

The combination of speed and size that he brings to the game is a disruptive innovation and opposing teams will have to change the way they play when he’s on the field.

Something to keep in mind while you’re building a product business.