Are you still watching?

If you’ve ever watched a TV series on Netflix, you’ve probably seen this message. It’s part of a great feature that will auto-play the next episode of your show for you. The prompt ensures that you don’t keep playing a show and wasting internet bandwidth if you’ve fallen asleep or wandered off.

Everything about this feature is wonderful and practical—except for the way the prompt is worded.

Intention versus interpretation of "Are you still watching?" on Netflix

Talk about guilt trip.

For me, “Are you still watching?” evoked guilt-ridden memories of my teens, when my mother would (rightfully) nag at me to get off the couch and go outside.

This is an important reminder that the tone and wording of your product messaging are critical. From initial product onboarding to error messages it’s important to have a consistent tone and keep in mind who you’re speaking to and what expectations they bring with them, so you’re not making them uncomfortable as they work through your app.

Product strategy as a foundational skill

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