“Once (creatives) get a taste of real problems and caring for the end user, it’ll be impossible to go back to doing marketing fluff.”
That’s Murat Mutlu from his wonderful article, Why Talented Creatives Are Leaving Your Shitty Agency.
On the ad agency life:
When one of the designers told me “I want to look after users, not brands”, I had no reply, he was right. That’s all that you ever really do in a place like that.
And that’s why Say Yeah loves working on great products that serve users and not all-to-brief campaigns that ultimately just serve the marketing machine.