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Linn Vizard has been at the forefront of Canadian service design for almost 10 years, founding Service Design Toronto (the first Canadian service design meetup) in 2012. Her experience designing services by applying human centred design approaches includes work in the public, private and non-profit sectors. Expertise includes user and stakeholder research, organizational alignment and strategy sessions, facilitated workshops, user needs identification, design sprints, ideation sessions, service prototyping and testing, pilot and metrics development and tracking, and service implementation planning.

Her discipline expertise is proven, with multiple paper publications in Touchpoint, the Journal of Service Design ( ‘The Relationship Model Canvas – Designing Relationships with Intention’, Touchpoint 9-1, 2017, ‘We are Here’ Touchpoint 8-3, 2017, ‘Shifting Gears’ Touchpoint 6-3, 2014), and teaching and guest lecturing in service design and UX at institutions like the Toronto iSchool, Humber College, and Juno College of Technology.

She has worked with many organizations to balance organizational capabilities with needs of customers, especially in complex, multi actor relationships such as insurance brokers, purchasers and institutions, or third party telco deals, customers and telcos.

Connect with Linn

linnvizard wittster


  • Service Design
  • User Research
  • Facilitation
  • Design Strategy