Vrinda began her professional journey as a user researcher in 2014 and over the years gained wide experience working on the agency and client-side. While she has worked on a lot of mixed methods research projects, her natural inclination is towards designing and leading qualitative studies.
Be it product design, service design, or digital transformation, Vrinda makes the research process useful for critical decision-making and strategy building. She is skilled at conducting research through different stages of the project life cycle and using the most relevant methodology to deliver research insights that impact ongoing decision-making.
Her work spans a variety of sectors such as education, public sector, non-profit, CPG, and e-commerce.
When not working, Vrinda is usually found hiking, biking, or teaching yoga in the city.