The Say Yeah team was excited to attend Toronto’s first Collision conference in May, which was jam-packed with tech insights, startup presentations, and international vendors. We connected with startups, designers, and technology professionals.
Here’s a recap of our conference highlights:
The New York Times’ Graham McDonnell shared the benefits of being an adaptable ‘jack of all trades’ in this digital age, and described how his career continues to evolve. While being multi-disciplinary is often labelled as being a negative trait or career choice, McDonnell advocated for this approach, emphasising that it enables professionals to embrace a broader, more agile career path.
McDonnell’s career highlights include musical composition to motion design. Currently, he’s stretched the definition of ‘creative director’ at our continent’s most reputable newspaper. Initiating and embracing multiple career ‘pivots’ may sound terrifying, but after reflecting on his inspiring career, we’re convinced that there’s real creative, intellectual, social, professional, and cultural value in honing a wide variety of skills.
In our interview with him, he reflected further on his varied creative career:
“There is a lot of value in the interconnectivity between the different skill sets you acquire over the years”
Hosted by Savannah Sellers, this panel focused on cultivating an audience through social media. With a keen perspective from VSCO, a popular online photo-sharing community, Joel Flory emphasised that building engaged communities online was increasingly important, and that creators can scale their audiences indefinitely.
The key success factor for VSCO: It actively participates with its community through curation and editorial, never taking a back seat. This tactic was suggested for all brands and creatives for their online platforms.
For Christene Barberich, it’s critical to listen to your gut when it comes to identifying and operationalizing good ideas – even without data on-hand. According to Barberich, these intuitive feelings and emotion-based motivations are just as important as analytics; and should be used in conjunction with data.
As she built and grew the voice of Refinery29, she found that all creators can benefit from balancing number-crunching data-driven decisions with human curation and intuitive insights.
A prominent theme at Collision, which sparked many thoughtful and thorough conversations, was Fintech. “Fintech’s race to Innovate” delivered by Bob Legters, the Chief Data Officer of Fidelity National Information Services (FNIS), focused on innovation and scaling technologies.
At one time, the ATM was the most innovative fintech innovation. Now, they’re referred to as outdated. Through his work at FNIS, Legters discovered that as technology scales, it’s often labelled “old news” fairly quickly. Instead of finding a “current” middle ground, tech is categorized as either innovative or outdated. So, how can fintechs keep innovation going? By focusing on their customer base.
Legters cautions that this requires organizations having difficult conversations, since it’s there’s no straightforward tool-based solution. Fintechs should aspire to be product builders, not tool builders, and to create products that speak for themselves.
The Collision Conference’s move to Toronto represents an exciting time for tech and digital innovation in our city. Our Say Yeah team encourages everyone to attend next year’s event for more technology insights and connections with like-minded professionals.
We’re here to help explore innovative ways to improve service delivery and customer experience.