Interactive digital media, on a whole other level.

From October 26 to October 27, 2017, hundreds of attendees joined hosts Interactive Ontario in Toronto for iVentures 2017. Attendees heard from a variety of international professionals in interactive digital media, exploring storytelling, cross-pollination, and industry collaboration from gaming to advertising, in-home to mobile.

Keynotes and panels representing Ryerson University, Cineplex, Autodesk, and more, covered emerging trends in technology, design, and storytelling.

iVentures shed light to the possibility of gaming, game theory, Augmented Reality (AR) and Virtual Reality (VR) revolutionizing experiences across finance, insurance, automotive, health, and other industries.


The Expo

People at the Expo at iVentures 2017

The Expo was a hotspot for technical demonstrations and innovative exhibits, featuring trending technologies that are changing the way organizations work in the digital age. AR and VR exhibits were the most popular, with attendees flocking to the Expo to learn more about the organizational benefits of immersive learning and other practical use cases.


Speaking of AR and VR…

An attendee trying VR technology in the Expo at iVentures 2017

Going beyond games and home decoration, John Schrag, director of experience design at Autodesk works on products the help people create visualizations of design work. Being in this field for decades has taught him that designing for this new era of digital goes far beyond coolness.

“My mantra is that when it comes to getting things done, cool is irrelevant. It’s all about the experience and what it can do for consumers,” he said.


When it comes to getting things done, cool is irrelevant.

~ John Schrag, Autodesk


Charles Lavigne, CEO and co-founder of LlamaZOO Interactive agreed with Schrag, saying that the adoption of AR and VR technologies depends on their use cases and how they will affect the lives of people. “It’s when tech finds a purpose and solves a real world problem, that’s when it crosses over from cool to usable and necessary for everyday use, and I think that’s going to happen (with AR and VR).”


The rise of the conversational UI

Conversation interfaces have been around for longer than you think. However, the return and reinvention of this technology, alongside the addition of machine learning, AI, and it’s ability to predict behaviour, is leading to the rise of conversational user interfaces (UI).

According to Russell Ward, co-founder of Massively.ai (a chatbot and artificial intelligence company in Toronto), the strong return of conversational UIs is pervasive in the social media space and growing elsewhere.

“It’s so new for an old technology but i think what you’re going to begin to see is Amazon and Alexa Google Home become more pervasive, bots in Facebook Messenger, Twitter and Kick become more of the norm. The space is going to open up and take off dramatically,” he said.


Inclusive design and accessibility

Digital is becoming the new frontier when it comes to accessibility. Access to mainstream services require the use of digital media in one way or another.

That’s why Benjamin St. Louis, director of compliance and enforcement at AODA, pushes the value of inclusive design.

“Building inclusive design will help everyone (businesses and users) in terms of engaging in any digital environment—whether trying to pass info along on a website or designing an interactive environment—that people can derive fun and entertainment from,” he said.


Cross-sector collaboration

Companies are beginning to understand that maintaining their success does not necessarily require them to work harder, but smarter. Partnerships are emerging between interactive media producers and other sectors, including education, automotive, healthcare, and more.

Several speakers and panelists spoke on how vital diversity and collaboration is to excel at problem solving, storytelling, and growth.

Charles Lavigne on the panel at iVentures 2017

“I think the education, health and communication industries will benefit the most from augmented reality in the coming years.”

~ Charles Lavigne, LlamaZOO.


Heather Steele, head of communications at Ubisoft Toronto, has the privilege of seeing things from a marketing standpoint. She says that by creating strategic partnerships within the multifaceted world of gaming, possibilities are endless.


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