Wednesday, September 19, 2018

3:30pm to 7:30pm

The Spoke Club

600 King St W, Toronto, Ontario, M5V 1M3 Portland St and King St W
RSVP Tickets are free

Join us to talk digital transformation with a cross-section of experts from across the industry.

Say Yeah is bringing together our top collaborators and agency leaders to answer your burning transformation questions.

Join us Wednesday, September 19 to talk cultural change, foresight, inclusive design, team building, content, communications, research, human-centered design, and more.

And stick around to help celebrate Say Yeah's 10th anniversary!


  • Challenges in bringing digital excellence to your team with Lee Dale
  • Digital foresight with Janice de Jong
  • Building your team with Trina Boos
  • PR for emerging products and services with Morgan Craig
  • From research to actionable insights with Nick Drew
  • Content in the digital age with Tara Hunt and Carlos Pacheco
  • Coaching towards innovation with Mark Kuznicki


  • 3:30pm - arrival, cocktails, and hors d'oeurves
  • 4:30pm - break out sessions and discussions, early round
  • 5:00pm - mix and mingle
  • 6:15pm - break out sessions and discussions, after work round
  • 7:00pm - Say Yeah 10 year celebration
  • 7:30pm - goodbye

Join us for Disrupting with Digital, September 19, 2018



This is your chance to learn from the best, connecting with experts and leaders from Say Yeah, Boost Agents, Eighty-Eight, Fuse Insights, The Moment, and Truly Social.

Lee Dale

CEO, Say Yeah!

Lee has spent the past 15+ years working with organizations to help them realize the transformative capabilities of digital.

From customer experience to service delivery, Lee’s day-to-day at Say Yeah is spent coaching organizations—from public sector to industrial, sports to finance, and many more—on how to leverage technology and human-centred design processes in ways that grow revenue while reducing costs and inefficiencies.

Janice De Jong

Senior Researcher and Foresight Strategist, Say Yeah!

Janice strives to make the voice of the user heard—with a particular focus on the needs of future users. Driven by the belief that understanding today can build a better tomorrow, she is passionate about inspiring others to create the future.

With a background in Industrial Design and a Master’s in Strategic Foresight and Innovation, her toolkit consists of a wide range of strategic foresight and user research methodologies, such as trend scanning, scenario planning, experiential futures, contextual interviews, and usability studies.

Trina Boos

President, Boost Agents

Trina Boos is regarded as one of the best connected figures in the Canadian digital, creative and advertising industry and is the founder of Boost Agents, a recruitment agency in downtown Toronto. Since 2011, Trina and her team have matched hundreds of talented, world-class candidates in the digital, marketing, advertising, and creative, and industries with some of the most leading-edge, innovative organizations across North America.

Morgan Craig

Senior PR Manager, Eighty-Eight

Morgan's expertise at Eighty-Eight is in working with small businesses, innovation teams at larger brands, and on SMB/tech-related projects with larger brands. Her team has worked with Infiniti, Telus, RBC, and Torstar on launching new ventures, and they often complement existing AORs to provide domain expertise in tech and small business. Morgan can speak to how to complement AORs with smaller agencies for specific projects with required industry expertise, how to approach launching new revenue streams or products within a larger brand, and why existing internal/external comms teams may not always be a fit for innovation teams.

Nick Drew

CEO, Fuse Insights

Nick is a multi-award winning researcher with an extensive background of turning market research into business success. After moving to Canada from the UK, he spent several years as Head of Insight for Yahoo in Canada and LATAM; and subsequently set up and ran the Canadian research and analytics function for the multinational PR firm FleishmanHillard. He now runs the boutique research strategy agency, Fuse Insights, helping clients deliver better outcomes from their market research.

Tara Hunt

CEO + Partner, Truly Social Inc.

Tara is a digital marketing pioneer with over 18 years of experience and the author of one of the first books on how the social web is changing business. Her projects over the years have ranged from creating and running Justin Trudeau's social and digital strategy to building P&G's Canadian influencer programs to launching and running a brand publication for, Canada's largest real estate website.

Mark Kuznicki

Co-Founder + Innovation Designer, The Moment

The Moment is an innovation design studio in Toronto. Mark helps senior leaders create the conditions for change, innovation, and transformation and leads the strategic development of The Moment.

We partner with clients on innovation and service design projects to make products and services that are better for people: their employees, customers, and stakeholders. They believe that change within any organization happens by doing, and they join with their clients to engage in projects that have front-line impacts, and teams learn along the way. Innovation is about making things together, and The Moment helps make change a reality, one project at a time.

Carlos Pacheco

CMO + Partner, Truly Social Inc

Carlos has spent more than 16 years working on optimization, audience development, and paid media strategies. His early career was spent at Cossette and Touché! Media working on national brand campaigns before moving Just For Laughs Gags, where he built their YouTube audience from 300,000 to 3.5 MILLION subscribers in just over a year turning the channel into a new brand platform that generated over seven figures a year. This year, he became a partner at Truly Social Inc., where he leads the growth portfolio.

Join us for Disrupting with Digital, September 19, 2018