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	<title>interaction design &#8211; Say Yeah!</title>
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	<link>https://sayyeah.com</link>
	<description>Digital management consulting that shapes more effective organizations.</description>
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	<title>interaction design &#8211; Say Yeah!</title>
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		<title>Introducing Rise &#038; Shine, an automated and immersive voice add-on for Rise courses</title>
		<link>https://sayyeah.com/digital-insights/introducing-shine-for-rise-courses/</link>
		
		<dc:creator><![CDATA[Kathryn Willms]]></dc:creator>
		<pubDate>Fri, 15 Nov 2024 20:13:26 +0000</pubDate>
				<category><![CDATA[Featured articles]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[accessibility compliance]]></category>
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		<category><![CDATA[Articulate]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[corporate eLearning]]></category>
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		<category><![CDATA[employee training]]></category>
		<category><![CDATA[flexible learning models]]></category>
		<category><![CDATA[future of learning]]></category>
		<category><![CDATA[inclusive design]]></category>
		<category><![CDATA[inclusive learning]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[learning]]></category>
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		<category><![CDATA[learning experience]]></category>
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		<category><![CDATA[Rise courses]]></category>
		<category><![CDATA[UX design]]></category>
		<guid isPermaLink="false">https://sayyeah.com/?p=17220</guid>

					<description><![CDATA[<p>For all those course creators out there, we’re excited to share a new tool with you that will help make your Articulate Rise courses even more immersive, accessible, interactive, and engaging. Say Yeah developed Rise &#038; Shine to magically bring courses to life with immersive audio and add flexibility for learners and course managers. The [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/introducing-shine-for-rise-courses/">Introducing Rise &#038; Shine, an automated and immersive voice add-on for Rise courses</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>For all those course creators out there, we’re excited to share a new tool with you that will help make your Articulate Rise courses even more immersive, accessible, interactive, and engaging. Say Yeah developed Rise &#038; Shine to magically bring courses to life with immersive audio and add flexibility for learners and course managers.</p>
<p>The <a href="https://sayyeah.com/glossary/#rise-by-articulate">Articulate Rise</a> web-based authoring tool has been a boon to course creators looking to build interactive, mobile-friendly online courses without deep technical skills.</p>
<p>Rise already does so many things well—from allowing for responsive design to incorporating interactive content blocks—but there are clear opportunities to improve accessibility, flexibility, and engagement. We’ve taken Rise to the next level by creating an add-on that lets users listen to the content immersively as they engage with media and interactive content, while allowing course managers to easily update content on an ongoing basis.</p>
<p><a href="https://sayyeah.com/shine/content/rise/"><img class="alignnone wp-image-17246 size-full" src="https://insights.sayyeah.com/wp-content/uploads/2024/11/rise-and-shine-heasing-intro-large.jpg" alt="This screenshot of the Shine website header says Magically bring your Rise courses to life. Followed by, Shine is a read-along narration add-on for Articulate Rise courses that seamlessly engages with interactive content, creating an automated and immersive learning experience. And play button labelled, See it in action." srcset="https://insights.sayyeah.com/wp-content/uploads/2024/11/rise-and-shine-heasing-intro-large.jpg 1512w, https://insights.sayyeah.com/wp-content/uploads/2024/11/rise-and-shine-heasing-intro-large-300x157.jpg 300w, https://insights.sayyeah.com/wp-content/uploads/2024/11/rise-and-shine-heasing-intro-large-1024x536.jpg 1024w, https://insights.sayyeah.com/wp-content/uploads/2024/11/rise-and-shine-heasing-intro-large-768x402.jpg 768w" sizes="(max-width: 1512px) 100vw, 1512px" /></a></p>
<p>Trust us, it’s cool. <a href="/shine/content/rise/">Get a feel for Rise &amp; Shine</a>.</p>
<p><strong>Let’s explore what Shine is and how it can provide a better user experience for your learners.</strong></p>
<hr />
<h2>Shine makes every Rise course more engaging and accessible</h2>
<p>No question, Rise is a great tool for course creators, but there are a number of out-of-the-box constraints for learners. The model of Rise courses is a slide-show style standard that’s augmented by an overreliance on animation that isn’t as immersive, flexible, or comfortable for every learner as it should be.</p>
<p>To address this, we created an immersive read-along narration that works with all standard Rise elements across a course. Easy to setup and seamless to update, courses become more immersive, flexible, and accessible for every learner.</p>
<p>Here’s how it works.</p>
<h3>Automatic integration into existing content</h3>
<p>Shine automatically syncs its narration—not only with text-based content, but with interactive Rise blocks too—as learners are guided through the course. This includes headings, quotes, images, lists, and more. The add-on requires no additional technical set-up—making enhancing existing courses quick and simple, and easy to update if you need to make any changes to course content.</p>
<h3>Customization options</h3>
<p>Learners have different preferences as to how they engage with course content. Shine empowers every learner to choose the path that best suits them. Each learner can control and adjust the speed of spoken content, while automatically scrolling through the text to create an immersive, hands-free learner experience.</p>
<p>You get to choose from multiple voices to match the tone of the course and adjust settings for more accessible text sizes, voice integration, and animations.</p>
<h3>Enhanced interactivity</h3>
<p>Shine makes spoken playback more engaging by automatically incorporating visual elements like tabs, accordions, and flash cards provided by standard Rise blocks.</p>
<p>Learners can also follow the narrated content while simultaneously interacting with multimedia elements, such as videos, quizzes, and clickable scenarios.</p>
<p>And audio prompts remind learners when their input is needed for assessments or other types of engagements, ensuring everyone gets to experience the full, expanded, and immersive learning experience of Rise &amp; Shine.</p>
<p><img class="alignnone size-full wp-image-17241" src="https://insights.sayyeah.com/wp-content/uploads/2024/12/rise-and-shine-interface-screenshot-showing-the-audio-controls.jpg" alt="A Rise Course interface showing the audio controls enabled by Shine" srcset="https://insights.sayyeah.com/wp-content/uploads/2024/12/rise-and-shine-interface-screenshot-showing-the-audio-controls.jpg 1080w, https://insights.sayyeah.com/wp-content/uploads/2024/12/rise-and-shine-interface-screenshot-showing-the-audio-controls-300x208.jpg 300w, https://insights.sayyeah.com/wp-content/uploads/2024/12/rise-and-shine-interface-screenshot-showing-the-audio-controls-1024x709.jpg 1024w, https://insights.sayyeah.com/wp-content/uploads/2024/12/rise-and-shine-interface-screenshot-showing-the-audio-controls-768x532.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" /></p>
<p>Try out the latest demo at <a href="https://shine.sayyeah.courses">https://shine.sayyeah.courses</a></p>
<h3>Compatibility</h3>
<p>Shine is compatible across all devices and platforms. Whether learners access a course on a desktop, tablet, or mobile device, the narration will function smoothly, providing a consistent and seamless learning experience. Simply put: Shine works where Rise works, augmenting your Rise courses wherever they’re accessed.</p>
<div class="fill:pale-grey p:16 mb:24">
<h2><strong>Get Shine today and open up access and engagement to your Rise courses</strong></h2>
<p><a class="button" href="https://sayyeah.com/contact-us/">Get in touch for a custom demo</a> <a href="/shine/content/rise/">See Shine in action</a></p>
</div>
<hr />
<h2>Let’s highlight Shine’s benefits for learners</h2>
<h3>Improved accessibility</h3>
<p>Shine makes Rise courses even more accessible by allowing learners with visual impairments, reading difficulties, or other specific learning needs more options for how they access and engage with the course content.</p>
<h3>Increased engagement</h3>
<p>Shine not only adds greater interactivity to courses, it also creates a multi-sensory experience that can help clarify complex ideas and reinforce key points.</p>
<h3>A more flexible learning experience</h3>
<p>Shine makes it easy for learners to access their online courses on any device, whether at home, work, class, or on a commute, while tailoring the learning experience to their preferences.</p>
<hr />
<h2>How does Rise &amp; Shine work?</h2>
<p>Unlocking these benefits couldn’t be easier.</p>
<p>You simply take your Rise course package, drop it into Shine, choose a voice, and let the magic happen. You then take your Shined Rise package, publish it as you usually do, and you’re done!</p>
<h3>Need to make changes?</h3>
<p>No trouble! Update your course content in Rise and drop the latest version back into Shine. Shine will automatically update all the audio based on the latest course content and you’ll get your latest Shined Rise package back.</p>
<hr />
<h2><strong>Shine for Rise courses is available now!</strong></h2>
<p>Get in touch today to get started or for a personalized Shine demo.</p>
<p><a class="button" href="https://sayyeah.com/contact-us/">Get in touch for a custom demo</a></p>
<p><a class="button" href="/shine/content/rise/">See Shine in action</a></p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/introducing-shine-for-rise-courses/">Introducing Rise &#038; Shine, an automated and immersive voice add-on for Rise courses</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
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		<item>
		<title>Spotlight UX/UI Recap: exploring user experience and interaction design</title>
		<link>https://sayyeah.com/digital-insights/spotlight-ux-ui-recap-exploring-user-experience-and-interaction-design/</link>
		
		<dc:creator><![CDATA[Caroline Dinnall]]></dc:creator>
		<pubDate>Tue, 24 Jul 2018 21:50:20 +0000</pubDate>
				<category><![CDATA[Event recaps]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[FITC]]></category>
		<category><![CDATA[FITC Spotlight]]></category>
		<category><![CDATA[FITC Spotlight UX]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[Spotlight UX/UI]]></category>
		<category><![CDATA[user experience design]]></category>
		<guid isPermaLink="false">https://sayyeah.com/?p=7072</guid>

					<description><![CDATA[<p>On May 10th, 2018, FITC’s Spotlight UX/UI event returned to Toronto to educate and equip designers with the latest tips and techniques for projects that are transforming our world today. The event featured talks and panel discussions from top North American designers and developers in the field of user experience and interaction design. Say Yeah was thrilled to [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/spotlight-ux-ui-recap-exploring-user-experience-and-interaction-design/">Spotlight UX/UI Recap: exploring user experience and interaction design</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
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    <h2 class="text:18 mt:32">Transcript</h2>

              <div class="stack:h w:full mx:-32">
        <div class="view w:full w:1/5@md pt:16 pb:8 py:16@md">
          <p class="text:16 text:bold">Lesley Predy:</p>
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        <div class="view w:full w:4/5@md pt:8 pb:none py:16@md">
          <p>User experience design is a great kind of meshing of some aspects of science, experimentation. Some art and then you know design principles. As a designer, it&#8217;s hard. Like, you&#8217;re often trying to kind of rely on your own experiential knowledge, but that&#8217;s where the science part of it comes in. You know science is all about kind of narrowing down on a hypothesis. That&#8217;s what my talk is about. So I find that the science aspect helps me with user testing and testing concepts.</p>

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          <div class="stack:h w:full mx:-32">
        <div class="view w:full w:1/5@md pt:16 pb:8 py:16@md">
          <p class="text:16 text:bold">Matt Hyrhorsky:</p>
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        <div class="view w:full w:4/5@md pt:8 pb:none py:16@md">
          <p>When we&#8217;re doing our design solutions there are artistic aspirations that we take and that we draw from to create things that are going to really resonate with people. When you think about art, it could be verbal art, it could visual art, it could be you know music. There&#8217;s a number of different facets of art that we pull into our projects.</p>

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          <div class="stack:h w:full mx:-32">
        <div class="view w:full w:1/5@md pt:16 pb:8 py:16@md">
          <p class="text:16 text:bold">Lesley Predy:</p>
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          <p>When I first started out I thought that UX was all about the UI, so I was very interested in designing the interface, but as I grew in my grew in my career I realized that it&#8217;s more about this holistic journey. So, there&#8217;s business, there&#8217;s business kind of things that you need to pay attention to. Is your product going to be able to sell? How does the customer find out about your product or service? How do they purchase it? All of those can be just as important as the product itself, and I&#8217;ve become more aware of that.</p>

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          <div class="stack:h w:full mx:-32">
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          <p class="text:16 text:bold">Zuzana Sekerova:</p>
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          <p>I think there is a lot of creativity needed where you&#8217;re trying to think of how to design interactions between people or interactions between people and the digital experiences. So I don&#8217;t think it&#8217;s all about the technical. I think it&#8217;s also understanding human behavior, but then also collecting the creativity in coming up with interesting experiences.</p>

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          <p class="text:16 text:bold">Matt Hyrhorsky:</p>
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          <p>I think that as long as an organization is thinking about people and really putting effort into understanding and why they are doing what they are doing, and who their really customers are and what they really want then you can use whatever framework you think is the most appropriate for solving that problem. And, it&#8217;s less about the framework and it&#8217;s work but the fundamental shift-around. You know, we don&#8217;t know the best. Our customers know the best. What they say they want or they need, it&#8217;s our responsibility to interpret that and really create a solution that is going to be great for them. Because at the end of the day they are the ones who are buying our products and using our services. So us imposing something on them is an unfair way for us to do business.</p>

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          <p class="text:16 text:bold">Dayton Pereira:</p>
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          <p>The design to ship is really a sort of a mentality around using the processes of agile and lean UX to reduce the amount of wastes and artifacts that otherwise don&#8217;t really get used. Being able to do whatever it takes as a designer, within the confines of what you know how to do, to move the product forward. So, if that means you go from designing something in a design tool, to prototyping it in HDML, to interacting with developers and their dev teams, learning some CSS, getting your hands dirty, into user interviews and data analytics. It&#8217;s all within the wheel-house of shipping a product that I feel more designers should need to feel responsibility for.</p>

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          <div class="stack:h w:full mx:-32">
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          <p class="text:16 text:bold">Lesley Predy:</p>
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          <p>At Auto Guest we&#8217;re really big on doing things with machine learning in AI. In my work in particular, we&#8217;re trying to use machine learning to automate kind of these mundane tasks. So, setting up a 3D print or using machine learning to kind of suggest better manufacturing processes. It&#8217;s more about, right now, augmenting human activity; so suggesting better methods, so robots haven&#8217;t taken over yet and machines haven&#8217;t taken over quite yet, but I think it&#8217;s going to start playing more of a role.</p>

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          <div class="stack:h w:full mx:-32">
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          <p class="text:16 text:bold">Matt Hyrhorsky:</p>
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          <p>I feel like a designer that doesn&#8217;t experiment or play is not doing their job. You know it is our job is to try things that are new. It is our job to think pie in the sky. It&#8217;s our job to you know, ask a series of what if questions. You know, what if we had like a kabillion dollars? Not a number, but if we had that much money we could do anything we wanted. What would we do? I find a lot of times there is a limitation on that. People don&#8217;t do that, and it&#8217;s important to ask those questions.</p>

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          <div class="stack:h w:full mx:-32">
        <div class="view w:full w:1/5@md pt:16 pb:8 py:16@md">
          <p class="text:16 text:bold">Dayton Pereira:</p>
        </div>
        <div class="view w:full w:4/5@md pt:8 pb:none py:16@md">
          <p>The stuff that we do is complex. It involves human beings, and you can&#8217;t always control what people say or do, and so the only thing we can do is do the best we can do and then make sure that we&#8217;re always learning, understanding, reiterating and making improvements on a continuous basis.</p>

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<p>On May 10th, 2018, <a href="https://fitc.ca/event/uxui2018/">FITC’s Spotlight UX/UI</a> event returned to Toronto to educate and equip designers with the latest tips and techniques for projects that are transforming our world today.</p>
<p>The event featured talks and panel discussions from top North American designers and developers in the field of <a href="https://sayyeah.com/approach/product-strategy/">user experience and interaction design</a>.</p>
<hr />
<blockquote>
<h2 style="text-align: center;"><em><strong>Say Yeah was thrilled to capture talks and interviews</strong></em><br />
<em><strong>at FITC’s Spotlight UX/UI event.</strong></em></h2>
</blockquote>
<hr />
<p>Here are our major takeaways from each of the speakers:</p>
<p>Starting the day off, <a href="https://www.linkedin.com/in/sekerova/">Zuzana Sekerova</a>, from <a href="https://www.atlassian.com/">Atlassian</a>, spoke about qualitative data as a key element that can improve product experience, and how this translates to Atlassian’s efforts.</p>
<p>She used the example of Atlassian’s free startup trials. It was found that users often signed up to multiple trials to get a feel for the product and then would finally commit quickly on a last new trial after they had finally made the decision to proceed. The consensus from looking at the trial user data was that some customers were quick to commit, while others never did. It wasn’t until taking a deeper dive with new customers that it was understood they had used multiple ways to earn numerous free trials until they were comfortable enough to commit, which completely changed the team’s perspective on how to operate and measure trials.</p>
<hr />
<blockquote>
<h2 style="text-align: center;"><em><strong>“It’s not all about the technical; it’s about understanding human behaviour to come up with interesting experiences.” ~Zuzana Sekerova</strong></em></h2>
</blockquote>
<hr />
<h2>UX/UI panel discussion</h2>
<p><img class="alignnone size-full wp-image-7074" src="https://insights.sayyeah.com/wp-content/uploads/2018/08/panel1-1024x614.jpg" alt="Speakers on the Spotlight UX/UI 2018 panel " srcset="https://insights.sayyeah.com/wp-content/uploads/2018/08/panel1-1024x614.jpg 1024w, https://insights.sayyeah.com/wp-content/uploads/2018/08/panel1-1024x614-300x180.jpg 300w, https://insights.sayyeah.com/wp-content/uploads/2018/08/panel1-1024x614-768x461.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>At the UX/UI panel discussion, articulating what it means to be a designer was at the forefront of the conversation.</p>
<p>Moderated by our very own CEO, <a href="https://www.linkedin.com/in/smack416/">Lee Dale</a>, the panel shared professional experiences, including those successful and poor decisions that led them to their current place in the industry. <a href="https://www.linkedin.com/in/matthryhorsky/">Matt Hryhorsky</a> shared a great point on how the role of design is more methodological than artistic, suggesting that the industry should shift from referring to designers as rock star solutionists, and instead call them methodology experts.</p>
<hr />
<blockquote>
<h2 style="text-align: center;"><em><strong>“Our job is to primarily listen and synthesize before problem solving.” ~Matt Hryhorsky</strong></em></h2>
</blockquote>
<hr />
<p><a href="https://www.linkedin.com/in/lesliepredy/">Leslie Predy</a> of <a href="https://www.autodesk.com/toronto">Autodesk</a> shared first-hand insight on machine learning practices and how her team looks to augment human activity to improve efficiency and capability. Working with companies in manufacturing, she and her team have learned the importance of constant iteration and validation while creating digital products in order to apply learning from industry subject matter experts and users.</p>
<p><img class="alignnone size-full wp-image-7075" src="https://insights.sayyeah.com/wp-content/uploads/2018/08/Leslie-Predy.jpg" alt="Leslie Predy presentation at Spotlight UX/UI 2018" srcset="https://insights.sayyeah.com/wp-content/uploads/2018/08/Leslie-Predy.jpg 1024w, https://insights.sayyeah.com/wp-content/uploads/2018/08/Leslie-Predy-300x169.jpg 300w, https://insights.sayyeah.com/wp-content/uploads/2018/08/Leslie-Predy-768x433.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<h2 style="text-align: center;"><em><strong>“Test early, because the more mature your product is, the harder it is to change.”</strong></em><em><strong> ~Leslie Predy</strong></em></h2>
<hr />
<p><a href="https://www.linkedin.com/in/daytonpereira/">Dayton Pereira</a> taught attendees about “designing to ship,” a staple within his practice.</p>
<p>To Dayton, designing to ship is a mentality around using agile and lean UX processes to reduce the waste that often happens between design and development teams.</p>
<p>For a designer, this means doing whatever it takes to move the product further along the production line—from inception, to prototyping, to development—in order to see the design through to the finished product. This means working more collaboratively with developers, having a hand in front end code, and ultimately taking responsibility for what users see and interact with.</p>
<p><img class="alignnone size-full wp-image-7076" src="https://insights.sayyeah.com/wp-content/uploads/2018/08/Dayton-and-Matt-at-Spotlight-UXUI.jpg" alt="Dayton Pereira speaking on the panel at Spotlight UX/UI" srcset="https://insights.sayyeah.com/wp-content/uploads/2018/08/Dayton-and-Matt-at-Spotlight-UXUI.jpg 1024w, https://insights.sayyeah.com/wp-content/uploads/2018/08/Dayton-and-Matt-at-Spotlight-UXUI-300x170.jpg 300w, https://insights.sayyeah.com/wp-content/uploads/2018/08/Dayton-and-Matt-at-Spotlight-UXUI-768x436.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<blockquote>
<h2 style="text-align: center;"><em><strong>“More designers need to feel responsible for shipping a product.” ~Dayton Pereira</strong></em></h2>
</blockquote>
<hr />
<p><a href="https://fitc.ca/events/">Spotlight UX/UI</a> has proven how great design and technology can work together to create valuable products and experiences. If you’re a designer, innovator, developer, or a student studying in these fields, we encourage you to attend Spotlight UX/UI next year!</p>
<hr />
<h2 style="text-align: center;">Experience design as a foundational skill</h2>
<p style="text-align: center;">If you&#8217;re looking to bring fundamental <a href="https://sayyeah.com/approach/product-strategy/">experience design methodologies and execution</a> to your team, we&#8217;re here to help.</p>
<p style="text-align: center;"><a class="button" href="https://sayyeah.com/contact-us/"><strong>Get in touch</strong></a></p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/spotlight-ux-ui-recap-exploring-user-experience-and-interaction-design/">Spotlight UX/UI Recap: exploring user experience and interaction design</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
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		<title>Why digital excellence is so difficult to achieve</title>
		<link>https://sayyeah.com/digital-insights/2018s-organizational-challenge-part-1/</link>
		
		<dc:creator><![CDATA[Lee Dale]]></dc:creator>
		<pubDate>Wed, 31 Jan 2018 22:31:11 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Featured articles]]></category>
		<category><![CDATA[continuous improvement]]></category>
		<category><![CDATA[digital excellence]]></category>
		<category><![CDATA[digital products]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[product strategy]]></category>
		<guid isPermaLink="false">https://sayyeah.com/?p=6483</guid>

					<description><![CDATA[<p>This is part 1 of a 2-part series exploring 2018&#8217;s greatest organizational challenge: achieving digital excellence. Most organizations we meet encounter challenges across the wide breadth of skillsets and expertise that are required to successfully execute digital projects. Sometimes this can have a compounding effect that radically undermines team efforts, as teams move across a [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/2018s-organizational-challenge-part-1/">Why digital excellence is so difficult to achieve</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><em><strong>This is part 1 of a 2-part series exploring 2018&#8217;s greatest organizational challenge: achieving digital excellence.</strong></em></p>
<p>Most organizations we meet encounter challenges across the wide breadth of skillsets and expertise that are required to successfully execute digital projects. Sometimes this can have a compounding effect that radically undermines team efforts, as teams move across a series of project phases that each require uniques skillsets to execute. In other cases, achieving digital excellence may just be a path to becoming more efficient and effective in meeting organizational goals and ensuring even greater success in your role.</p>
<p>Let’s take a look at where this complexity comes from and why we’ve designed our services around closing gaps between phases and enhancing your team&#8217;s processes and skills during each phase.</p>
<h2>Knowledge and capability needs to run wide and deep</h2>
<p>Digital is complicated. Many steps and many different levels of expertise are needed in order to execute effectively. Each failure or issue in process, methodology, or outcome across your efforts increasingly undermines every effort that follows.</p>
<p>Core areas of expertise required to successfully meet digital objectives include:</p>
<p><strong>1. Research</strong><br />
<strong>2. Product strategy</strong><br />
<strong>3. Interaction design</strong><br />
<strong>4. System architecture</strong><br />
<strong>5. Build</strong><br />
<strong>6. Launch and promotion</strong><br />
<strong>7. Continuous improvement</strong></p>
<h2>Exploring these areas in more detail</h2>
<p>A typical digital project will include this depth of requirements and the skillsets required to execute effectively across these standards of practice.</p>
<h3>1. Research</h3>
<ul>
<li>Internal (organizational)</li>
<li>External (customers)</li>
</ul>
<p>&nbsp;</p>
<h3>2. Product strategy</h3>
<ul>
<li>Jobs-to-be-done and outcomes for personas</li>
<li>Cohorts and behavioural groups</li>
<li>Device and platform support (hardware vs software; mobile, desktop, other)</li>
<li>Internal systems and staff interactions</li>
<li>Content requirements</li>
<li>Promotion and communications (including marketing, advertising, social, and SEO)</li>
<li>Passive vs interactive</li>
<li>KPI definition</li>
<li>Resourcing</li>
<li>Risks</li>
</ul>
<p>&nbsp;</p>
<h3>3. Interaction design</h3>
<ul>
<li>Information architecture</li>
<li>Interface design</li>
<li>Usability and accessibility</li>
<li>Automation and interactions</li>
<li>Context of use (adaptive and contextual IA and content)</li>
<li>Onboarding, progress and frequency</li>
<li>States</li>
</ul>
<p>&nbsp;</p>
<h3>4. System architecture</h3>
<ul>
<li>Privacy</li>
<li>Security</li>
<li>Data management</li>
<li>Technology platform</li>
<li>KPIs and Behavioural tracking</li>
</ul>
<p>&nbsp;</p>
<h3>5. Build</h3>
<ul>
<li>Backend</li>
<li>APIs</li>
<li>Front-end</li>
<li>QA</li>
</ul>
<p>&nbsp;</p>
<h3>6. Launch and promotion</h3>
<ul>
<li>Awareness</li>
<li>Growth</li>
<li>Validation</li>
</ul>
<p>&nbsp;</p>
<h3>7. Continuous improvement</h3>
<ul>
<li>Behavioural tracking</li>
<li>KPI tracking</li>
<li>Review (KPI review, behavioural tracking review, user testing, etc)</li>
<li>Iterate/Experiment</li>
<li>Repeat (review, iterate, experiment)</li>
</ul>
<p>It’s difficult for any one team to bring this level of expertise to the table. That’s why we’ve built our consulting practice on helping you learn and execute in these areas.</p>
<hr />
<h2>Determinants of organizational success</h2>
<p>Ultimately, success is determined by your organization’s ability to:</p>
<ol>
<li>Define an effective roadmap, meeting organizational and market needs.</li>
<li>Execute at a high level across all stages of product and service delivery.</li>
<li>Plan, scope, and evaluate systems that can make a measurable impact.</li>
<li>Continuously improve across customer experience and service delivery efforts.</li>
</ol>
<p><a class="button" href="https://sayyeah.com/digital-insights/8-challenges-digital-excellence/">Continue to part 2</a> <a class="button" href="/contact-us/">Get in touch</a></p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/2018s-organizational-challenge-part-1/">Why digital excellence is so difficult to achieve</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
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		<title>Slide To Unlock, Obvious Once Again</title>
		<link>https://sayyeah.com/digital-insights/slide-to-unlock-obvious-once-again/</link>
		
		<dc:creator><![CDATA[Lee Dale]]></dc:creator>
		<pubDate>Mon, 29 Jul 2013 19:40:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[ios]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[user interface]]></category>
		<guid isPermaLink="false">http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/slide-to-unlock-obvious-once-again/</guid>

					<description><![CDATA[<p>We previously discussed the issues with iOS 7’s confusing lock screen, which sported a prominent up arrow and “slide to unlock&#8221; text sitting just above this arrow. This lock screen design gave the initial impression that you now slide up to unlock your phone, rather than the necessary flick of your thumb to the right. [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/slide-to-unlock-obvious-once-again/">Slide To Unlock, Obvious Once Again</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="/digital-insights/refining-ios-7s-icons-and-what-to-do-about-a/">We previously discussed the issues with iOS 7’s confusing lock screen</a>, which sported a prominent up arrow and “slide to unlock&#8221; text sitting just above this arrow. This lock screen design gave the initial impression that you now slide up to unlock your phone, rather than the necessary flick of your thumb to the right.</p>
<p>From the initial iOS 7 beta:</p>
<p><img class="alignnone size-full wp-image-7979" src="https://insights.sayyeah.com/wp-content/uploads/2013/06/iOS7-icons-4.png" alt="Analyzing iOS7 icons" srcset="https://insights.sayyeah.com/wp-content/uploads/2013/06/iOS7-icons-4.png 498w, https://insights.sayyeah.com/wp-content/uploads/2013/06/iOS7-icons-4-300x80.png 300w" sizes="(max-width: 498px) 100vw, 498px" /></p>
<p><span id="more-5864"></span></p>
<p><a href="http://www.macrumors.com/2013/07/29/ios-7-beta-4-tidbits-lockscreen-redesign-notification-center-improvements-and-new-search-options/">As reported by MacRumors</a>, today’s iOS 7 Beta 4 corrects these issues, with an updated lock screen sporting a right facing arrow.</p>
<p>Better still, Apple has prioritized the key function of sliding to unlock and prevented arrow fatigue by doing away with the up arrow in exchange for a flat bar to indicate access to the settings panel which slides up from below. Now, the only arrow on the lock screen is next to the action which gets you into your phone.</p>
<p>Finally, to make these interactions even easier for fumbling hands, the slide to unlock text now sits further away from the bottom of the screen, preventing any accidental activation of the settings panel or the camera when you’re moving your thumb to unlock the phone.</p>
<p>Here’s how these welcome improvements look:</p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/slide-to-unlock-obvious-once-again/">Slide To Unlock, Obvious Once Again</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
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		<title>Unata and Longo&#8217;s launch their new personalized shopping app.</title>
		<link>https://sayyeah.com/digital-insights/unata-and-longos-launch-their-new-personalized/</link>
		
		<dc:creator><![CDATA[Lee Dale]]></dc:creator>
		<pubDate>Wed, 24 Jul 2013 14:42:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[Longos]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Unata]]></category>
		<guid isPermaLink="false">http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/unata-and-longos-launch-their-new-personalized/</guid>

					<description><![CDATA[<p>Longo’s has launched a suite of apps designed to “enhance and personalize the Longo’s in-store shopping experience”, powered by Unata’s Shopper Marketing Platform. This has been a long time coming for Chris and the rest of the Unata team and we want to congratulate them on all the hard work that went into this launch. Just over [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/unata-and-longos-launch-their-new-personalized/">Unata and Longo&#8217;s launch their new personalized shopping app.</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Longo’s has launched a suite of apps designed to “enhance and personalize the Longo’s in-store shopping experience”, powered by Unata’s Shopper Marketing Platform.</p>
<p>This has been a long time coming for <a href="http://ca.linkedin.com/in/brysonchris">Chris</a> and the rest of the Unata team and we want to congratulate them on all the hard work that went into this launch.</p>
<p><span id="more-5865"></span></p>
<p>Just over two years ago we were designing mockups for Unata which included Longo’s content and marketing as an aspirational goal. And now that goal has been realized. Amazing!</p>
<p>Available on Google Play and the App Store.</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/unata-and-longos-launch-their-new-personalized/">Unata and Longo&#8217;s launch their new personalized shopping app.</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
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		<title>Breaking down Amazon&#8217;s smartly designed mega dropdown</title>
		<link>https://sayyeah.com/digital-insights/amazon-mega-dropdown/</link>
		
		<dc:creator><![CDATA[Lee Dale]]></dc:creator>
		<pubDate>Wed, 06 Mar 2013 19:04:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[jQuery]]></category>
		<guid isPermaLink="false">http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/breaking-down-amazons-smartly-designed-mega/</guid>

					<description><![CDATA[<p>&#160; Ben Kamens of Khan Academy has posted a lovely review of Amazon’s user-friendly and fast mega dropdown. Ben’s article includes comparisons to standard dropdowns and Amazon’s ‘cheat’ (pictured above) which is to include a triangle beginning with the mouse pointer and continuing to the top and bottom of the dropdown menu where you can run your [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/amazon-mega-dropdown/">Breaking down Amazon&#8217;s smartly designed mega dropdown</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-7811" src="https://insights.sayyeah.com/wp-content/uploads/2013/03/tumblr_inline_mj95y5T0ib1qz4rgp.png" alt="Amazon's Smartly Designed Mega Dropdown" srcset="https://insights.sayyeah.com/wp-content/uploads/2013/03/tumblr_inline_mj95y5T0ib1qz4rgp.png 412w, https://insights.sayyeah.com/wp-content/uploads/2013/03/tumblr_inline_mj95y5T0ib1qz4rgp-300x154.png 300w" sizes="(max-width: 412px) 100vw, 412px" /></p>
<p><a href="http://bjk5.com/about">Ben Kamens</a> of Khan Academy has <a href="http://bjk5.com/post/44698559168/breaking-down-amazons-mega-dropdown">posted a lovely review of Amazon’s user-friendly and fast mega dropdown</a>.</p>
<p>Ben’s article includes comparisons to standard dropdowns and Amazon’s ‘cheat’ (pictured above) which is to include a triangle beginning with the mouse pointer and continuing to the top and bottom of the dropdown menu where you can run your mouse without having the menu switch.</p>
<p><span id="more-377"></span></p>
<p>Interestingly, the further you are to the left of the main menu selector, the larger your triangle and the less likely you’ll trigger a menu change as you scroll to the right to make your selection from the submenu.</p>
<p>It’s so nice when some code hacking makes a simple, long-standing web device work better for the end user.</p>
<p>As Ben says:</p>
<blockquote><p>I’m not ashamed to copy Amazon. I’m sure this problem was solved years and years ago, forgotten, rediscovered, solved again, forgotten, rediscovered, solved again.</p></blockquote>
<p>And here’s his <a href="https://github.com/kamens/jQuery-menu-aim">jQuery plugin</a> to help keep it solved.</p>
<p><strong>Update</strong></p>
<p>Kevin Ballard adds:</p>
<blockquote><p>The part that gets me is this is how the Mac menubars have worked since, well, forever.</p></blockquote>
<p><strong>Update 2</strong></p>
<p>Actually, OSX’s behaviour is different than Amazon, as it uses a combination of intent and speed to maintain your submenu selection. You have to generally begin moving horizontally towards the submenu (though taller submenus make this less of a requirement. ie, a long list of Bookmarks in Safari), and you must maintain a certain mouse speed or the selection will change and the submenu will close.</p>
<p>Amazon’s &#8216;triangle’ is more forgiving in these ways.</p>
<p>While both Amazon and Apple reset to selecting from the primary menu if you move your mouse backwards, which I’d imagine is nice for most people, provided you don’t have a jittery mouse hand.</p>
<p>And now we’re getting concerned about how much time we’ve been playing with submenu interactions this afternoon…</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/amazon-mega-dropdown/">Breaking down Amazon&#8217;s smartly designed mega dropdown</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
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		<title>Bill Moggridge passed away this weekend: the public&#8217;s response</title>
		<link>https://sayyeah.com/digital-insights/bill-moggridge-passed-away-this-weekend-i-never/</link>
		
		<dc:creator><![CDATA[Lee Dale]]></dc:creator>
		<pubDate>Mon, 10 Sep 2012 16:55:50 +0000</pubDate>
				<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Bill Moggridge]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[user centred design]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/bill-moggridge-passed-away-this-weekend-i-never/</guid>

					<description><![CDATA[<p>Bill Moggridge passed away this weekend. I never met him, but he was a legend in the design world, and I’ve seen many kind words shared about him, particularly this weekend. Helen Walters shared some of those words, along with the video above: Bill Moggridge was one of the kindest, most generous people I’ve ever [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/bill-moggridge-passed-away-this-weekend-i-never/">Bill Moggridge passed away this weekend: the public&#8217;s response</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Bill_Moggridge">Bill Moggridge</a> passed away this weekend. I never met him, but he was a legend in the design world, and I’ve seen many kind words shared about him, particularly this weekend.</p>
<p><a class="tumblr_blog" href="http://www.thoughtyoushouldseethis.com/post/31227846330/bill-moggridge-was-one-of-the-kindest-most">Helen Walters shared some of those words</a>, along with the video above:</p>
<blockquote><p>Bill Moggridge was one of the kindest, most generous people I’ve ever met, and it saddens me greatly to mourn his loss. Here was a man who retained his love of learning, and who only quietly displayed his wisdom and insight while always listening to and processing the opinions of all around him. Bill was a powerhouse of courtesy and magnanimity and it was always such an honor to spend time with him.</p></blockquote>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/bill-moggridge-passed-away-this-weekend-i-never/">Bill Moggridge passed away this weekend: the public&#8217;s response</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
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		<title>Small fixes. OSX Mountain Lion mercilessly resolves some awful OSX Lion design decisions.</title>
		<link>https://sayyeah.com/digital-insights/small-fixes-osx-mountain-lion-mercilessly/</link>
		
		<dc:creator><![CDATA[Lee Dale]]></dc:creator>
		<pubDate>Mon, 30 Jul 2012 00:16:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/?p=650</guid>

					<description><![CDATA[<p>It looks like most of the UX nightmares from OSX Snow Leopard have been addressed with OSX Mountain Lion. Hurrah! If the $19.99 price tag isn’t enough of a reason to just dive in, these three items alone are well worth avoiding the needless aggravation of sticking with Snow Leopard. 1. Finder dragging. 2. Calendars. [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/small-fixes-osx-mountain-lion-mercilessly/">Small fixes. OSX Mountain Lion mercilessly resolves some awful OSX Lion design decisions.</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>It looks like most of <a href="https://sayyeah.com/digital-insights/osx-lion-form-over-function-highlights/">the UX nightmares from OSX Snow Leopard</a> have been addressed with OSX Mountain Lion. Hurrah!</p>
<p>If the $19.99 price tag isn’t enough of a reason to just dive in, these three items alone are well worth avoiding the needless aggravation of sticking with Snow Leopard.</p>
<p><span id="more-5817"></span></p>
<p>1. Finder dragging.</p>
<p>2. Calendars.</p>
<p>3. Address book groups vs contacts.</p>
<p>Have you spotted any other hurrah moments or hiccups in OSX Mountain Lion?</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/small-fixes-osx-mountain-lion-mercilessly/">Small fixes. OSX Mountain Lion mercilessly resolves some awful OSX Lion design decisions.</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
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		<title>How to turn a linguistic convenience into a nationalist uproar</title>
		<link>https://sayyeah.com/digital-insights/how-to-turn-a-linguistic-convenience-into-a/</link>
		
		<dc:creator><![CDATA[Lee Dale]]></dc:creator>
		<pubDate>Mon, 01 Jun 2009 15:00:00 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[inclusive design]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">http://sayyeah.com/sayYeah/sayYeahNewSite/wordpress/how-to-turn-a-linguistic-convenience-into-a/</guid>

					<description><![CDATA[<p>Design is about communication. And effective design doesn’t bewilder or misdirect. Symbols and images have the ability to clarify, but in the worst case they may completely obscure what you’re trying to communicate. Case in point, EA’s current home page for The Sims: With this design they’ve managed to turn a a language selector into [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/how-to-turn-a-linguistic-convenience-into-a/">How to turn a linguistic convenience into a nationalist uproar</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Design is about communication. And effective design doesn’t bewilder or misdirect. Symbols and images have the ability to clarify, but in the worst case they may completely obscure what you’re trying to communicate.</p>
<p>Case in point, EA’s current home page for The Sims:</p>
<p><img class="alignnone size-full wp-image-9340" src="https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_l8ozkaTR0k1qa4s95.jpg" alt="Sims flag selector" srcset="https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_l8ozkaTR0k1qa4s95.jpg 500w, https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_l8ozkaTR0k1qa4s95-300x196.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></p>
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<p>With this design they’ve managed to turn a a language selector into a debate about nation. Canadians and Mexicans are not represented by these flags. What do the Spanish speaking contingent of North, Central, and South America click on? The flag of Spain? Customers in Quebec are to look for the flag of France? In the best case, this design is tedious. In the worst case, it’s offensive.</p>
<p>An incredibly poor design decision that would have been more inclusive, but still unclear, with the use of a globe, and solved completely with a language selector (barring any sales based regional requirements, which opens up a whole other issue of whether or not they support North American Spanish or French, etc).</p>
<p><strong>Update, Jun 4:</strong></p>
<p>Just few days later, and I’m at the American Apparel online store. Now this is how you do it right with flags if you&#8217;re focusing on region, but not language:</p>
<p><img class="alignnone size-full wp-image-9341" src="https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_l8ozkhzgpd1qa4s95.jpg" alt="American Apparel regions" srcset="https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_l8ozkhzgpd1qa4s95.jpg 500w, https://insights.sayyeah.com/wp-content/uploads/2020/02/tumblr_l8ozkhzgpd1qa4s95-300x184.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></p>
<p><strong>Update, Jun 22:</strong></p>
<p>And here’s yet another reason not to use flags as a landing page language selector: <a href="http://www.apple.com/choose-your-country/">imagine if this was Apple’s landing page</a>.</p>
<p>The post <a rel="nofollow" href="https://sayyeah.com/digital-insights/how-to-turn-a-linguistic-convenience-into-a/">How to turn a linguistic convenience into a nationalist uproar</a> appeared first on <a rel="nofollow" href="https://sayyeah.com">Say Yeah!</a>.</p>
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