Whether you’re a researcher, research leader, a designer who conducts research, or just someone who is eager to learn more about user research, these two conferences you should take advantage of with opportunities to learn from research practitioners.

UXRConf 2022

The fifth annual UXRConf will be taking place from June 6-7, 2022. UXRConf is the world’s largest UX (user experience) Research event, and we are excited to be attending this year’s hybrid conference.

The discussions will cover topics from growth research to UX insights to behavioural science.

Talks we’re looking forward to hearing:

• Insights to Equity: Applying User Research to Spotify’s Dib Strategy, with Alexandra Hornsby, User Research Manager, Spotify and Ashley Graham, User Research Manager, Spotify
• The Next Step in Accessibility, with Joel Isaac, Accessibility Manager, Novaelis and Pia Zaragoza, UX Mentor and Innovation Fellow at Springboard and General Services Administration

Check out the full lineup and conference schedule

Get your tickets today

The virtual tickets are free. The in-person tickets cost $1800 USD and limited spots are available.

Grab your tickets here

ReOpsConf 2022

The ResearchOps Community will be holding its first annual ReOpsConf on June 8, 2022.

This full-day hybrid event will allow you to gain insight into the field of Research Operations (ReOps) and learn about topics such as research repositories, scaling ReOps, and knowledge management.

Talks we’d like to highlight:

• Building and Scaling ReOps at the UK Dept of Education, with Alice Kiernan, Research Operations Lead at Department for Education, England, UK and Lucy Sutton, User Research Operations Lead at Department for Education, England, UK
• Building a Research Toolbox, with Andy Garber-Browne, DesignOps Program Manager, JPMorgan Chase & Co. and Carolyn Morgan, UX Researcher, Cisco
• Repositories in Practice: Using Knowledge Management to Create Research Stories, with Emily DiLeo, Sr. Design Research Specialist, SAP

Check out the full lineup and conference schedule

Get your tickets today

Remote tickets are free. In-person tickets cost $900 USD and have limited spots available.

Grab your tickets here

Our user research methodologies can help you reach organizational objectives

Learn about our approach to user research and explore our inclusive research toolkit.

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ServiceOntario is hosting conversations and usability testing sessions this March and April.

These sessions will explore how online services can be improved for Driver’s Licenses, Vehicles, and Health Cards.

Help improve ServiceOntario online

When: Daytime or evenings, March 1 to April 30
How long: Up to 90 minutes, online or phone interviews

To participate, contact Field Source

Phone: 1-866-667-5868
Email: research@fieldsource.ca

Selected participants will receive an incentive of $50. Please respond before March 31, 2021.

Aidez-nous à améliorer ServiceOntario en ligne

ServiceOntario vous invite à participer à son étude en cours visant à améliorer ses services en ligne liés à la carte Santé, au permis de conduire et aux services relatifs aux véhicules.

Quand: le jour ou le soir, du 1er mars au 30 avril
Durée: jusqu’à 90 minutes, d’entrevue téléphonique ou en ligne

Pour participer, communiquez avec Field Source

par téléphone: 1-866-667-5868,

par courriel: research@fieldsource.ca,

sur le site Web: ontario.sayyeah.com

Les participants sélectionnés recevront un montant incitatif de 50 $. Veuillez répondre avant le 31 mars 2021

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With a range of industry speakers and talks, you won’t want to miss this opportunity to learn and network with this group of user research and CX professionals.

There’s something for everyone, from business-focused streams, to talks about research fundamentals.

Talks we’re looking forward to:

• Don’t guess, just test—even if your product sucks with Christian Idiodi
• Guiding principles for ethical research, and why you should care
  with Devin Harold
• Reimagining usability: finally making data accessible to all
  with Dave Fowler and Kevin Minnick
• How to learn about your customer when everything you know about them has changed with Tricia Wang

Check out the full talk schedule

Upgrading your user testing and research practices is critical to better understanding your users and customers, gaining valuable insights into behaviour and user goals, and building more effective products and services.

Grab your event pass today for free to expand your knowledge of best practices for user-centred research.

Register now

Need additional guidance on your team’s user testing strategy?

We can help with our comprehensive approach to user testing and usability testing.

Get in touch

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The team at UXR Collective (UXRC) has put together another great lineup of talks for their mini conference on September 24th, taking a deep dive into UX research tips and best practices.

Adding to the great roster of content from a series of online events UXRC has hosted this year, the September talks feature speakers like Rachel Kim and Tara Bassili, as well as a DJ break with ADUBZ in between the talks.

The schedule of talks includes:

• 7 pm EDT: Pair it Forward: Finding & Fostering Champions for User Research, with Katie Hill and Zachary Oman
• 7:30 pm EDT: How to Run an Alpha Program to Learn and Iterate Quickly, with Rachel Kim
• 8 pm EDT: DJ Break with ADUBZ
• 8:30 pm EDT: The A to Z of Setting Up Your Own Research Panel, with Tara Bassili

Full conference details

Don’t miss out on an opportunity for specialized research insights from these experts in user research!

Make sure to register for the UXRC platform for free access and join the event on Crowdcast at 7 PM ET on September 24th, 2020.

Register for free

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On June 25th and 26th, we’ll be immersing ourselves in talks on all things research and people-centred design practices.

This conference has always been an excellent opportunity to dive deep into research-specific areas, from the inaugural event in 2018 to today. We couldn’t be more excited to connect and hear from fellow practitioners in user research and customer insights.

Some talks we’re looking forward to include:

• What Design Ethnography Can Do For You, with Yoanna Dosouto, User Experience Researcher, Google
• Doing Foundational Research with an Impossibly Diverse Audience, with Leticia Ratkiewicz, UX Researcher, Nubank and Lucas Terra, Lead Product Designer, Nubank
• Personas are dead. Long live personas! With Amber Westerholm-Smyth, Sr. User Researcher, Ministry of Justice UK and Carolina Pizatto, Service Designer, Ministry of Justice UK
• Consensus through Convergence, with Mel Banyard, Design Researcher, The Canadian Digital Service and Jeana Frost, Sr. Quantitative Design Researcher, The Canadian Digital Service
• What Not To Do In Accessibility Research, with Samuel Proulx, Community Manager, Fable Tech Labs

These are just a few of the talks that have caught our eye over the packed two-day conference schedule! With so many talks and topics planned, there really is something for everyone.

Our team encourages researchers with any level of experience or interest in user research to sign up for a ticket and take advantage of all of the great learning and networking opportunities available.

Check out the schedule and get your ticket today.

Grab your ticket

Looking for support in accelerating your research practices?

We can help. Learn more about our approach to user testing here and get in touch to let us know more about your research objectives.

Get in touch

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Here’s how our public conversation on StartupNorth unfolded.

Lee Dale: I don’t understand what the first 6 questions have to do with your product. (Point being, I gave up filling out this survey because it’s needlessly invasive.)

WonJune Tai: They give us a better understanding of how different demographics answer the rest of our questions differently. For example, there difference between how much the average male cares about healthy eating vs how much the average female cares about healthy eating. It’s for context, mainly.

Lee Dale: Sure, more information helps you segment groups, but if it doesn’t get to the heart of what you want to learn about the product, why turn people off by asking questions about marital status, education, ethnicity, and employment?

In other words, those are terribly personal questions and they all come in advance of any interesting questions related to your actual product, which would help users understand that the purpose of your survey is more than just ad sales.

If you’re hung up on segmenting, ask the product questions first, and then include an optional section where you first ask for their email and then ask demographic questions, preferably with an explanation as to what product related value you’ll get out of an answer to such personal questions.

WonJune Tai: I’m sorry you were offended by our questions.

Lee Dale: I’m not offended, just sharing some friendly advice on how to get more responses and more email addresses.

Are you looking to gain insights on markets and users through surveying?

We’ve conducted numerous surveys for both public and private sector organizations to help plan MVPs, better understand existing products and services, uncover new market opportunities, and learn how internal teams function.

Get in touch for surveying assistance

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From Chris Dannen’s Fast Company interview with Chrissie Brodigan:

Our parents give us toys and we enjoy them and then something happens and they take them away. Deprivation studies actually happen a lot in real life, right? People are always experimenting with things or you might try let’s say, a new type of olive oil, and then you run out of it, and you might have some other olive oil in your house, but you’re really disappointed, because you really miss that new olive oil.

On the deprivation testing process:

On day one, change is always hard. But after a few days, users start to get used to their new surroundings—and then you take those new surroundings away from them. On that last day, we consider that the actual deprivation study: you are putting the old thing that they were used to back in front of them. Then you measure the emotion around those three days of changes. Are they disappointed to have the old thing? Do they miss the new thing?

And:

When you do not have access to the thing that you need, you actually end up learning a lot and you learn a lot about what are the habits that people form, and the emotional response around that.

Lots more in the full interview with GitHub’s Chrissie Brodigan.

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1. Build something to meet your own needs and find a market with the same needs.
2. Find a market, then do real, qualitative, ethnographic-driven research that lets you truly empathize with said market and understand their needs.

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Most folks would agree theScore iPhone app is by far the best Sports app in the world. Rogers clearly agrees with that assessment, having recently acquired The Score TV network, and in the deal securing the rights to use some of theScore’s digital assets.

For users of Sportnet’s then relatively uninspired app, this was good news. Updating the app with theScore’s technology can only make things better, right?

The New Sportsnet App

On February 22^nd, 2013, Rogers introduced the updated Sportsnet app, essentially a direct copy of theScore app, with a new coat of Sportsnet paint. And with the release, the feedback began rolling in. While some of it is positive, the ratings are suffering and the negative reviews are glaring:

Bring back the previous Sportsnet app! The new app SUCKS! If Sporstnet wants to combine the personalized aspect to their news that is cool but I want the NEWS first and foremost!…

~ Trudeau is God

If I wanted an app like the Score I would just go to that one. Not impressed, missing the “latest news” section.

~ Red Devil72

…There are some stories about sports that I don’t follow that I would like to read but the only way to find those stories now is to click on each sport or go to their website…

~ Sportsnet app hater

So how does a coat of paint and a change in logo take an app with 29,000 reviews and an average rating of 4.5 out of 5, to a 3 out of 5 star app with angry feedback? It comes down to customer expectations.

By design, theScore mobile app doesn’t put emphasis on news. Much of theScore’s news comes from newswires & external sources, rather than the recognized personalities and experts at theScore. And while individual sports news is available, it’s a relatively underwhelming aspect of the app.

Design For Your Customers

This wasn’t by accident or omission. The purpose of theScore’s app was to focus on teams, games, standings, players, and statistics. It’s designed for you to track a game when you can’t watch it live and notify you of who scored when you’ve missed a play. The app can be customized to the sports and team preferences of each individual, so you can go beyond the games and standings to easily access the depth of team and player statistics that hide just below the surface. This focus means leaving the breaking news and opinion pieces to the many other great sources around the net and on TV.

While all the elements that make theScore’s app great are still present in the Sportsnet incarnation of the app, the Sportsnet app fails to deliver on Sportsnet’s core business strengths and customer expectations. Sportsnet users want and expect headline news, breaking stories, trade talk, and opinion pieces. Everything that makes Sportsnet unique and engaging is built around the journalists and analysts they employ that have the personality and style its viewers want and enjoy.

You simply can’t slap your logo and colours on someone else’s product and expect it to fit in with the experience your customers have come to expect.

So What Can Be Done?

For Sportsnet, the first priority should be to bring the focus back to news. Their recently redesigned and responsive website does a decent job of this¹. What I would like to see is this content front and centre in their app as well. Something like this:

Sportsnet has the content to make this type of news page viable. And bringing their columnists to the forefront of the app would allow it to differentiate itself from its sister app, and bring back the content its users are sorely missing.

Refocus The App

An update like this would require changes to two aspects of the application.

First, create a global ‘News’ section that covers all sports the user is following, plus any major news events from sports they may not be following.

Second, update the news section within each sport to use the same layout. I would also update the menu to set the news as the primary item, but this is a matter of opinion. (This decision also shouldn’t be taken lightly, as changing the primary navigation in an app can frustrate and confuse your users.)

These changes should help regain the trust of Sportsnet users, giving them what they expect of Sportsnet, while simultaneously putting the focus back on the value that differentiates Sportsnet from other sports networks.

Notes

1. The site actually has the opposite problem of the app, in that it hides away scores and standings.

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