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Ontario benefits provider
We drive business with digital
December 9, 2015
7 steps to making your site more accessible beginning with your next content update.
With this book, you’ll learn how to:
Take essential steps towards meeting Accessibility for Ontarians with Disabilities Act (AODA), Web Content Accessibility Guidelines (WCAG), and Section 508 guidelines.
Save time with future accessibility initiatives by taking simple steps now.
Tell your story with text to improve website accessibility by users and search engines.
Write for your audience to ensure your messaging is understood.
Structure your content so it’s easy to navigate on multiple devices.
Describe images to improve your storytelling.
Make audio and video more accessible with captioning and transcripts.
Clearly identify links so user’s know where they’re going.
Write an accessibility statement and begin a dialog with your users.
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What are you focused on with your digital work?
Determining why our digital products aren't producing the desired results
Reducing customer complaints
Shifting our customers to other calls-to-action (CTAs)
Designing a better digital customer experience
Using technology to close gaps between internal departments
Improving our conversion rates
Reversing declining customer retention rates
Improving how quickly we react to the changing needs of customers
Countering the market penetration and feature set of our competitors
Validating ideas before we invest in them
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