Insights

iteration

• Designing adaptable websites, an MVP primer

  October 16, 2014

• The strategy to failing: get feedback and fix things

  July 19, 2013

• Refining iOS 7's Icons. And What To Do About A Very Confusing Lock Screen.

  June 13, 2013

• Steve Jobs talks the relationship between a great idea and a great product

  March 4, 2013

• There is no such thing as a failed experiment—only unexpected outcomes

  February 8, 2013

• Apple shatters expectations when it enters a market, not when it’s already entrenched in one.

  September 17, 2012