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Accessible Content

7 steps to making your site more accessible beginning with your next content update.

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Achieving Digital Excellence

The strategy, scoping, and implementation expertise necessary to excel in the connected age.

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System Strategy: the essential framework for driving customer experience and organizational effectiveness

By mapping the customer journey, mapping organizational service models and capabilities, and understanding how the two align, organizations are able to uncover opportunities to improve customer experience and service delivery. Whether to solve short term challenges or establish forward thinking strategies, the system strategy framework is essential for day-to-day product teams and business leaders.

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It’s the experience that makes the product, not the features

Putting experience first from the MVP on up. Lee’s slides from a 60 minute talk at FITC UX. This is a product planning primer on taking measured steps to get your digital product to market using fewer resources while ensuring you’re targeting market needs.

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Effective Landing Pages — A Strategic Foundation

A framework for telling a compelling story and driving conversions on landing pages.

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New products questionnaire

You’re working on a new product idea.

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Existing products questionnaire

Your product is in market, with active users.

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