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The strategy to failing: get feedback and fix things

Some of our initial assumptions were wrong. Get feedback, fix things — that’s the only strategy.

Refining iOS 7’s Icons. And What To Do About A Very Confusing Lock Screen.

Following Apple’s iOS 7 announcement earlier this week, there’s been a lot of discussion around the default icon set (pictured…

Steve Jobs talks the relationship between a great idea and a great product

Many companies get the disease of thinking that a really great idea is 90 percent of the work. And the…

There is no such thing as a failed experiment—only unexpected outcomes

There is no such thing as a failed experiment—only unexpected outcomes. Buckminster Fuller…

Apple shatters expectations when it enters a market, not when it’s already entrenched in one.

Apple shatters expectations when it enters a market, not when it’s already entrenched in one.
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