Inclusive design

Exploratory research includes interviews with users (to better understand their needs and goals when using your product or service), and interviews with stakeholders.

Throughout this phase of a project, we ensure a diverse range of voices are heard. Part of this process is being intentional about engaging with the variety of community members who make up your market. Our existing relationships and community outreach efforts consider members of LGBTQ+, indigenous, and groups of people with different physical and cognitive abilities, alongside our practices of ensuring representation by gender, race, cultural, religious, and economic factors.

Based on research insights, we develop a roadmap for design, development, and production.

As part of an inclusive design process, we develop this strategy by mapping out user needs, contexts of use, and behaviours, rather than focusing on demographics or traditional marketing personas.

When we consider the internal team, we look at individual work, digital maturity, team dynamics, and team makeup to understand where there may be process, resource, and capability gaps in order to develop a plan to overcome barriers of delivering rewarding inclusive experiences.

Throughout the design process, we work through a series of inclusive design best practices to define experiences and outcomes that embrace users with a wide range of intersectional traits and behaviours, including considerations around identity, culture, and worldview.

As a part of this approach, our inclusive design process includes co-designing and reviewing in-progress work and prototypes with diverse users. This way, your product or service can excel at delighting all your potential users by ensuring these perspectives and needs are baked into the service model and user experience.

Better still, the inclusive design process reduces the total design, development, production, and support costs and risks when compared to a traditional product development process.

Throughout the planning and development process, we use ongoing user testing processes to improve the strategy, design, and experience, to ensure your products and services are serving the market in the most effective way.

In the context of inclusive design, this means being intentional about who we are engaging with from the market. By continuing this process of speaking to and testing with diverse users, we can continue to validate choices that impact the full spectrum of the market.

The series of user testing methodologies at our disposal allows us to effectively uncover the most practical insights at each stage of the development cycle. Whether we are facilitating workshops, conducting interviews, running a usability test, surveying, or analyzing data, our ability to sort and synthesize findings, alongside our decades of technology and human-centered design experience, de-risks and accelerates any product or service design effort. With an inclusive lens added to this mix, you’ll have access to the most extensive validation processes available for vetting your products and services.