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Inclusive website design

Deliver a responsive, accessible, and delightful website that welcomes your entire market to engage with your content, products, and services.

Inclusive websites answer important organizational questions

  Can we improve monetization of our website through new and optimized transactional flows?  

  How can our website help us grow customer engagement and retention?  

  Can our website improve the efficiency of our marketing, sales, and support teams?  

  Is our website accessible?  

We’re here to help you answer these and other questions that help you realize the ROI of your website.

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The ROI of a well-crafted website

Websites are not just a marketing tool. It’s not enough to consider them as informational or storytelling for your brand.

An effective website facilitates the efforts of many aspects of your business, from marketing to sales, product and service to support. There are aspects of pre and post-sales to be considered. And any number of audiences and individuals who make up the diverse market you serve.

Our comprehensive approach to website design helps you realize the ROI of your investment through:

  • improved customer engagement
  • more valuable transactional funnels
  • streamlined content and content management
  • standards-based processes that improve access to market and reduce mainenance costs over time, and
  • analytics and other validation processes to prove value today while providing the data you need optimize your site over time

The success of your website begins with content

In addition to our user-centred and inclusive website design and development processes, we’ll also support your team in the content strategy process for your next website.

For an existing website, it’s important to conduct a content audit to determine how current content is serving organizational goals and how it’s ranking on search engines. We’ll assess what content should stay or go, what content might need to be re-written to improve its effectiveness, and what keywords are most effective to write content for in order to grow the impact of your website over time.

If you’re starting with a new website, we guide your team through making a comprehensive content plan, which will help your new website accomplish your search engine, organic reach, transactional, and other on-site objectives for your website visitors.

These efforts will help increase traffic to your website, increase conversions across your website, and ensure that when you do work on new content, you can maximize that investment.

Are you ready to bring these content best practices to your website?

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Three key areas to focus on for a successful website strategy

We work through a comprehensive process to understand the outcomes your website needs to facilitate in order to best serve your organization and audience.

The three key factors to work through before taking next steps are:

  1. Understanding how your website will serve a variety of stakeholders from across your organization
  2. Understanding how your website visitors and target audience will shape your website
  3. Choosing the right website platform for your organization

Let’s talk through these steps together and help you improve the performance and outcomes of your website.

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Related services and resources

Essential website audit

Over 90% of websites are fundamentally broken. Is yours one of them?

The Essential Website Audit answers these two critical questions: Is your website broken and how can you fix it?

Learn more about the essential website audit

Accessible website design

An accessible website opens up new market opportunities by ensuring your products and services are functionally accessible to disabled users or people with other accommodation needs.

Gain the added benefit of improving access for all by ensuring your content is as understandable and available as possible, regardless of where, when, and on what screen people use to visit your website.

Learn more about accessible website design

Usability testing

An effective usability testing methodology helps you identify what’s working and what is limiting engagement across your digital ecosystem, ultimately making informed decisions on how to improve your digital ecosystem.

We use a three-step process—Plan, Test, Analyze—to focus your team on the most impactful optimization efforts.

Learn more about usability testing

Select clients

  • World Wide Web Foundation
  • Toronto Public Library
  • Myseum
  • Healthcare Human Factors
  • Neptis
  • Microsoft
  • Service Ontario

Are you ready to improve the performance and outcomes of your website?

Get in touch