Tools like AxE, Lighthouse, SiteImprove, or WAVE are great starting points. But they are largely focused on code and strictly technical compliance, not on usability, design, and content. These tools are not sufficient, since many issues your visitors will encounter can only be evaluated manually
Additionally, these tools do not consider an inclusive lens, which can leave your site open to alienating potential users, or inadvertently making content that excludes people.
Although you can meet many accessibility objectives with automated tools, a full manual review will take you much further; towards a site that can be used and enjoyed by a much wider audience.
No, this is not a compliance review or conformance test. We do not strictly evaluate your website against all WCAG guidelines, success criteria, or any other legislation such as the AODA
We believe the web should be inclusive and available to all, and approach your audit with that perspective. Our recommendations aim to make your website usable and enjoyable for all your visitors.
We claim no guarantee or responsibility for your business to meet accessibility compliance legal obligations. You should consult an accessibility compliance lawyer for more detail on your specific compliance requirements.
Usability, accessibility, and inclusion together give you a much better picture of how users experience your website. Technical testing can help you see immediate issues and bugs on your site, but evaluating these three areas in addition to technical testing will help you make lasting improvements to the user experience on your site, ultimately improving engagement and conversions.
Simply put: these three ways of evaluating a website are the three areas that impact your site’s users the most.
Usability is a general term that describes how an interface or experience functions for users. It refers to how users can perform tasks in a non-frustrating, efficient, and delightful way.
Accessibility is about ensuring people with vision, hearing, motor, and cognitive disabilities are able to interact with and access the content on your site.
Inclusion is the consideration of how to best serve a diverse and complex market. Considering a spectrum of identities, abilities, and backgrounds, this approach means being aware and intentional of how the imagery and language you use throughout your website will be perceived by your market.
Why these three areas matter: the users of your site—and the people who make up your addressable market as a whole—are not part of a singular group who will all behave and engage with your website in the same way. There is no average user, and if your site is designed in a way that only meets the needs of a handful of users, you’ll be limiting your market access, and risk alienating a significant percentage of your market.
Inclusion is about welcoming diverse people to engage with your organization. When we talk about our inclusive design services, a big part of this is being intentional about connecting with diverse people. When we talk about the website audit, we’re focused on removing barriers of engagement. How can you welcome diverse people to engage with your organization if you are preventing that from happening?
So the audit itself is a great first step to being more inclusive.
But what about usability, accessibility, and performance.
Often people talk about inclusive websites and really what they’re talking about is accessible websites. But inclusivity goes well beyond accessibility and includes intentionally welcoming the full diversity of markets. But accessibility is a part of inclusive design. If your website is not accessible, that’s another barrier that prevents the diverse people who make up your market from engaging with you.
The same can be said about usability and performance. If your website is difficult to use or so slow that people give up, you’re putting up more barriers that limit engagement.
From our point of view, inclusive means all, and so the “Inclusive Website Audit” is our way of helping you remove any and all barriers that prevent the full diversity of your market from engaging with your organization.
With the foundation of an inclusive website in place, you’re then ready to take the next step in improving your organization’s inclusive maturity.
After you’ve made significant updates to your site, it is always a great idea to do user testing. User testing will help you and your team identify issues that were not encountered during design and development, and get significant insight into how real users navigate your site.
In all likelihood, your team doesn’t fully represent the needs and behaviours of your market, so it’s key that user testing is done to ensure that users aren’t running into product, service, design, or technical roadblocks that you’re unaware of when testing internally.
In addition to this, when you consider users of different abilities, and especially those who use different interaction models like keyboard navigation and voice navigation, or who think, see, hear, or move in different ways, seeing how they interact with your site first hand will help you know how to best serve them.
If you haven’t launched or even designed your site yet, we can help ensure your upcoming site follows the very best usability, accessibility, and inclusivity practices.
Whether you’re still in the planning stages or have already started coding, get in touch and we can talk through next steps.
Hi! 👋🏽 We’re Say Yeah! For over 10 years we’ve been helping organizations unlock their potential through our digital management consulting services. We believe in digital excellence and the importance of making products and services more usable, accessible, and inclusive.
We’re truly excited about the opportunity to help make your website more usable, accessible, and inclusive! 🚀
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Please be sure you have read through the details of this online service before ordering one of our packages. We will not offer refunds for a package that is ordered once we begin reviewing the website.
This is not a legal compliance or standards conformance test. We cannot and do not guarantee accessibility standards conformance, or legislation compliance. We work to continually understand compliance requirements and recommendations of WCAG AA alongside other requirements of AODA, ADA, and more. However, local compliance factors, ongoing operational factors and website updates, and possible changes to legislation mean that compliance requirements may differ based on where you operate and the client base you serve. You should consult an accessibility compliance lawyer for more detail on your specific compliance requirements. We claim no guarantee or responsibility for your business to meet accessibility compliance legal obligations.
With any order that is placed, we reserve the right to refuse service. We generally would not do this, but if it is an illegal site or if there are extenuating circumstances that prevent us from reviewing a site, we will cancel the order and reverse the transaction at no cost to you and with no further obligation.
All reviews will be completed in English only. If there is another language on your website, we will review only the English-language aspects of the website unless we provide a Custom quote for additional languages.
All reviews are final. By ordering online you agree to compensate us for completing a review. When we confirm completion of the review and provide the findings to you, we are under no obligation to provide continued service, modifications, or recommendations.
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