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Articles tagged "branding"

Say Yeah - CC BY-NC 2.5 CA
September 8 2017

We’re Chicago-bound for the Brand New Conference.
December 17 2012

University of California identity fallout.
  Following the launch of the University of California identity, it seems a petition was sent around calling…
December 10 2012

University of California identity
Well, the launch video for the new University of California identity is fun. And I love the deference to the…
October 8 2010

Gapmerican Apparel
It turns out Wednesday’s Gapmerican Apparel quip is no coincidence. Gap’s go to design…
October 7 2010

A handy 3 step guide to cheapening your brand.
Step 1: A logo refresh! Sample execution: Take your classy, well established logo and replace the…
October 7 2010

A design gap.
It’s time for some GapmericanApparel fun. In addition to the brand cheapening grade school logo they’ve inexplicably decided to use,…
October 7 2010

What’s in a name.
Naming can be a complex beast. Whether for a product, company, or service, you want to come up with something…
February 20 2009

Sexy b5media tees.
The girls and boys at b5media both wanted some edgy shirts for sporting at conferences and the like. (We originally…
February 2 2009

24 different ways to say yeah.
Saying yeah is all about having a super positive experience. Better yet, it’s about expressing how great that experience makes…
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