Representation

Representation is related to how we include people, their culture and history, and their characteristics in an environment. In its simplest form, this means reflecting people in your work and space, particularly those from marginalized communities who have not historically had a presence in these environments.

Using North American media and entertainment as an example, positive representation would include people from diverse backgrounds in roles that historically have been afforded only to white men, while ensuring that people from marginalized communities were presented richly and aspirationally, and not based on stereotypes or biases.

Considerate of product strategy, representation can involve ensuring:

• The diversity of your audience is reflected in the photography and examples you use to promote the product
• Research recruiting is considerate of engaging with the full spectrum of diversity across your user base
• Your product team includes people from different backgrounds and lived experiences