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Featured articles
Essential insights on achieving digital excellence and levelling up your design, technology, and transformation initiatives.
March 23 2020
Understanding users by going beyond personas, demographics, and affinity groups
March 2 2020
The next phase of organizational transformation: inclusive maturity
February 25 2020
The “average person” fallacy: the 150 year old myth that’s screwing up your service model and product strategy
February 1 2018
8 common organizational challenges in achieving digital excellence
January 31 2018
Why digital excellence is so difficult to achieve
April 17 2017
Complex systems require simple, intuitive interfaces
January 25 2016
Customer journey maps: Why your digital team should be using them
October 23 2015
Getting started with your website: from domain to landing page
October 6 2014
User Experience Is a Feeling
July 22 2014
From concept to consumer, part 1: communicating interaction
July 15 2014
You catch more bots with honey: reducing form spam without captchas.
April 15 2009
Working towards a better experience with user testing
Newer
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