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Articles tagged "user experience"

Jacek Dylag - Unsplash
July 28 2020

Understanding users by going beyond personas, demographics, and affinity groups, published in UX Magazine
March 23 2020

Understanding users by going beyond personas, demographics, and affinity groups
April 17 2017

Complex systems require simple, intuitive interfaces
February 23 2015

Designing interfaces for digital products: less isn’t more anymore
September 11 2014

Customers want to be guided to the simplest, easiest resolution possible.
Customers want to be guided to the simplest, easiest resolution possible. That’s Matt Dixon talking about customer service,…
September 9 2014

Simple is not about doing less for the end user, it’s about doing much, much more.
August 12 2014

NEW WORK: Kipu, taking the pain out of time tracking.
This is our own project, rather than a client project, but there are some great insights here that we’re excited…
March 26 2013

Designing to your strengths and your customer’s expectations.
Most folks would agree theScore iPhone app is by far the best Sports app in the world. Rogers clearly agrees…
August 9 2012

“I want you thinking about users.”
Mike Beauchamp: WSJ has a great article this morning about the ways Marissa Mayer will be bringing about change…
April 10 2012

Automating retail.
Product-free retail is interesting, but not as exciting as QR-code-free automated retail. There’s still the point with QR codes…
March 22 2012

Tradeoffs are essential in experience design
October 19 2010

Design is not just what it looks like and feels like. Design is how it works.
Design is not just what it looks like and feels like. Design is how it works. ~ Steve Jobs…
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