If you’re a newcomer to Ontario, or you identify as a person from an ethnic minority, or you’re a person with a physical or cognitive disability, or you receive social assistance, ServiceOntario would like to hear your story.

From March – April 2024, ServiceOntario is hosting conversations and usability testing to understand and improve YOUR experiences with getting things done for yourself, like getting or renewing documents like a health card or driver’s licence.

By sharing your experiences, you’ll be helping to shape how ServiceOntario can better serve everyone in Ontario.

How to participate in the ServiceOntario study

When: Daytime or evenings, March 1 to April 30
How long: Up to 90 minutes, online or phone interviews

In return for your time, selected participants will receive $100. If you’re interested, text 416.768.1195 or write sarahgreenberg@fieldsource.ca by March 1. 

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Compensation: CA$38,400/yr – CA$60,000/yr

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.

The goal of your role is to assist in defining and writing content, including online courses and related media, articles, and marketing copy/scripts to promote Say Yeah’s educational and accessibility-focused content and courses to learners and professionals. You’ll take time and care to research our users and the education and course development space to write engaging copy that compels our audience and learners.

Beneficial experience

• Marketing writing, including understanding writing for audience and tone of voice
• UX copywriting, including helping guide people through online interfaces
• Online course writing and knowledge of instructional design
• Multimedia scripting for informative or engaging video content

We don’t expect any one candidate to have strengths in all of these areas.

Responsibilities

• Create new content to assist marketing campaigns
• Work closely with marketing team members
• Optimize content using SEO best practices

Qualifications

• Bachelor’s degree in Marketing or relevant work experience
• Experience in full life cycle project management
• Proficiency in major digital and print platforms

The details

What you’ll be doing

• Aid in developing online courses and related marketing content pieces.
• Collaborating with our product team to fully understand our products and their offerings to deliver great marketing copy about each product and to help walk people through the product interfaces.
• Researching our potential customers and understanding their needs to determine the best way to communicate with them.
• Executing any content updates as we continue to grow our products and our offerings!

What you bring to the table

• Content writing or marketing copy experience.
• You’re a great writer with an eye for detail, style, and engaging copy.
• Ability to work autonomously and collaboratively.
• Knowledge of education or accessibility is considered an asset.
• To meet current grant requirements: you have graduated within the last 2 years.

We welcome applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), aboriginal (Indigenous) persons, and persons of any gender identity and sexual orientation. We are committed to a positive, supportive, and inclusive culture and workplace environment.

We offer accommodation for applicants with disabilities in our recruitment processes. Please advise if you require accommodation throughout the recruiting process.

Interested in joining our team to create inclusive educational courses and services?

Apply now with a resume and read the full job description at the link below.

Apply now on Linkedin

The post We’re hiring a Content Writer appeared first on Say Yeah!.

ServiceOntario is hosting conversations and usability testing sessions this March and April.

These sessions will explore how online services can be improved for Driver’s Licenses, Vehicles, and Health Cards.

Help improve ServiceOntario online

When: Daytime or evenings, March 1 to April 30
How long: Up to 90 minutes, online or phone interviews

To participate, contact Field Source

Phone: 1-866-667-5868
Email: research@fieldsource.ca

Selected participants will receive an incentive of $50. Please respond before March 31, 2021.

Aidez-nous à améliorer ServiceOntario en ligne

ServiceOntario vous invite à participer à son étude en cours visant à améliorer ses services en ligne liés à la carte Santé, au permis de conduire et aux services relatifs aux véhicules.

Quand: le jour ou le soir, du 1er mars au 30 avril
Durée: jusqu’à 90 minutes, d’entrevue téléphonique ou en ligne

Pour participer, communiquez avec Field Source

par téléphone: 1-866-667-5868,

par courriel: research@fieldsource.ca,

sur le site Web: ontario.sayyeah.com

Les participants sélectionnés recevront un montant incitatif de 50 $. Veuillez répondre avant le 31 mars 2021

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At Say Yeah we believe that being intentional about designing products and services in an inclusive way can lead to outcomes that radically transform communities and lives for the better.

We know that these methodologies can be applied to more systemic change, but we also know and recognize the strengths and limitations of design agencies who work across a broad spectrum of specialties that include graphic design, user research, service design, architecture, media, software, and more.

As a design agency leader, I have a responsibility to our team and to the people who engage with our work. We cannot be a party to oppression. We cannot make excuses for our own failings. We cannot hide behind our clients should they not take their responsibilities seriously.

I need to take the lead from the design leaders who have been doing this important work—especially those leaders from underrepresented groups. I need to be open to criticism and acknowledge that I don’t have all the answers.

And as I make this pledge today, I call on all other design agency leaders to also be responsible to your team and those people who engage with your work in the following ways.

Every day, we have to strive to deliver products and services that better serve diverse and underrepresented people, and reshape the products, services, and culture of our clients so that they may do the same.

That is our responsibility as design agency leaders.

It is a responsibility I take on with great sincerity and humility, beginning with:

1. Asking deeper questions of our clients and prospective clients to evaluate whether we’re enabling poor outcomes by working with them.
2. Focusing our marketing communications on inclusive design to better attract clients and partners who also believe that intention, access, and representation is a responsibility.
3. Increasing our advocacy of underrepresented professionals with event organizers, publications, and through referrals.
4. Making more space for underrepresented talent through our paid internships, mentorship, and youth-focused events.
5. Assessing our talent engagement, outreach, and hiring practices to build stronger relationships with diverse talent.
6. Evaluating our internal cultural behaviour and workplace practices to ensure we foster a place of belonging for our staff.

I hope you’ll join me in this commitment.

Sincerely,
Lee Dale, CEO
Say Yeah!

The post A call to action for design agency leaders appeared first on Say Yeah!.

History shows that organizations who invest in their future when the economy is struggling set themselves up to become market leaders during the ensuing economic growth period.

That’s why we’re thrilled today to be launching a new way to evaluate and improve your site’s usability, accessibility, and inclusion: The Inclusive Website Audit.

This audit guides your team to optimize your website for all audiences and to improve your use of accessibility standards like WCAG 2.1, all reviewed by our expert team.

Learn more about the Inclusive Website Audit

Why is this process so important?

These three factors (usability, accessibility, & inclusion) are key to reaching a wider audience, and retaining and embracing the diverse audience you already have. By improving these factors, your site can be used and loved by even more people, and you can avoid alienating or excluding potential customers.

No two users have the exact same needs and context for which they use your site. As a result, these three factors must be at the forefront of the design, development, and content of your website to be able to capture the widest breadth of your addressable market.

How the audit works

You can choose between an Essential, Starter, and Custom audit package, each providing actionable next steps you can take to improve your website.

No matter which one you choose, we’ll look at a range of factors for usability, accessibility, and inclusion, from mobile responsiveness, to screen-reader tagging, to the language used in your site’s content and the images you share throughout your site.

This range of criteria ensures that you’ll get a comprehensive overview of how your site is doing in these areas, and a more detailed breakdown of the issues on your site.

Learn more about our comprehensive audit process.

Your path to a more inclusive website begins here

Get started today with improving your website to be usable, accessible, and inclusive for all of your potential customers. Don’t miss out on expanding your reach and engagement!

Get started from $999

The post Introducing the Inclusive Website Audit from Say Yeah! appeared first on Say Yeah!.

Our team extends sincere thanks to brave healthcare workers and to community members responsibly ‘flattening the curve‘ and we’re taking our own steps to work and live carefully.

This isn’t the first time we’ve seen a drastic shift in the status quo. However, in this era of speedy information sharing, changing perceptions of the COVID-19 emergency are accelerated, for better and for worse. We urge you to be conscientious of the people and public surfaces you interact with, practice social distancing, and wash your hands with soap regularly and thoroughly.

And we encourage you to limit your interaction with the endless stream of news, tweets, and doomsaying which is sure to impact your mental health.

Planning for a better tomorrow

This period of disruption of the status quo can be a crucial turning point for successful organizations. In times like these—marked by unpredictable market behaviour and economic uncertainty—when leaders choose foresight over fear—improving products and services instead of retrenching—they unlock the potential to be market leaders in the next growth period.

We’re certain of this: if you can deliver services online, your market access remains stronger than ever. Internet usage is up over the last two weeks as the general public begins working from home. However, if your market access is currently limited, now is the time to refine your products and services to focus on digital access, automation, and data intelligence. Harness the power of inevitable future market growth and pent-up demand. Take charge on your path to digital transformation.

Thanks to decades of experience in remote work, the Say Yeah team is well equipped to support organizations at all levels of digital proficiency. Our work is ‘remote’ by nature—from our intercontinental team to our global client network.

We work across Ontario and beyond

Our team of multidisciplinary and senior designers and strategists work across Ontario and further afield, with staff as ‘remote’ as Chennai, India.

We’re experts at remote work and collaborate seamlessly with digital processes and tools. Whether it’s running workshops, conducting user testing, developing strategy, designing, or chairing meetings, we’re extremely comfortable collaborating across timezones on digital platforms.

While members of our team enjoy time in our Toronto studio, we have years of experience working online, which ensures effective collaboration from anywhere and everywhere.

Remote work is a standard state of being for Say Yeah! Our staff and collaborators are based in locations across Ontario, and well beyond.

Innovating & collaborating remotely

Over the past twelve years, our diverse client work made us remote work experts organically. If your team can benefit from building its capacity in digital services or improving its digital maturity, we can help, no matter where you’re located.

We have recently worked with clients and teams in:

• Canada
• US
• Europe
• Africa
• India
• Australia
• South America

Remote doesn’t mean that stakeholders and consumers are not engaged. We’re experts in: remote tests, online interviews, video collaboration, collaborative documentation, and other interactive tools.

We’re fully equipped to conduct research, design products and services, and strategize with a digital workflow, which is customized to each client’s preferences. This consistent, effective, and efficient workflow ensures that your projects are successful and sustained without a single in-person meeting, if necessary.

Our approach to COVID-19

To address COVID-19, staff who usually commute by public transit are working from home. We’ve taken other precautions to ensure everyone’s safety and health are prioritized, too—both in and out of the office. There’s been no disruption to our workflow. We continue to operate at full capacity. Thanks to our service design and product strategy methodologies, alongside being equipped with the latest hardware, software, and online tools, we continue to be available to support you. We’re ready to help level up your team’s delivery of great products and services as you navigate working remotely, and to prepare your organization for a swift, strategic return to increased consumer and market behaviour.

We firmly believe that improving your digital products and services now benefits your organization exponentially in the long-term.  There’s no better time to invest in digital excellence to strengthen your positioning when we see a return to normalcy.  

We’re here to help

Get in touch

The post On remote work, COVID-19, and thinking ahead appeared first on Say Yeah!.

It’s easy – just join us on July 11th or the 17th at either the Toronto Reference Library or the North York Central Branch to share your thoughts on the TPL website.

In partnership with TPL, we’re holding usability testing sessions to expand access to the library’s online offerings.

Interested in participating? We’ll need an hour of your time, and your honest feedback as you explore the TPL website. The session will be facilitated by a moderator and researcher from Say Yeah and potentially a TPL staff member.

We’ll be taking notes from participants on how to improve online access to library services.

You’ll share and discuss your experiences with the TPL website.

Please note: Video and audio recording will be used. If you are uncomfortable with being recorded, this isn’t the session for you. A few other basic qualifications are listed below, too.

Please take a moment to answer a few short questions to confirm your availability and interest:

Not a TPL user? We’d still love to speak with you about your experiences as a Torontonian.

Start Survey

Qualifications:

• Users must be comfortable using a standard web browser (e.g. Chrome or Safari)
• Users should have a Toronto Public Library card.
• Users must be at least 18 years old.

We look forward to speaking with everyone interested in improving our city’s library services. Please share the survey to grow our groups!

Go to the survey

The post Help us Improve Toronto’s Online Library Services appeared first on Say Yeah!.

In this upcoming episode of the Industry Experts interview series, Say Yeah sits down with Marcus Tzaferis, CEO of Cannect, leaders in automating home financing in ways that help Canadians borrow for less.

Cannect aims to disrupt the mortgage and lending industry by introducing more transparency and providing unbiased lending through automation.

“If we can communicate better and use technology better to identify the needs of our borrowers, we know we will win them over.”

~Marcus Tzaferis

Stay tuned for the full interview with Marcus Tzaferis as we take a deep dive into the Canadian mortgage and lending landscape and see how Cannect is prioritizing customer experience in order to establish a foothold in the market.

More interviews coming soon!

We have a great line up of Industry Experts interviews with some of the top thought leaders across financial services, insurance, and more.

Stay tuned for:

• Mark Dowds, CEO, Trov
• Dani Gagnon, CEO, Dani G Inc
• John Schrag, Director of Experience, Autodesk
• …and many more!

Be the first to hear when each interview is released.

Sign up to our mailing list to be among the first to hear about our next Industry Experts interview feature.

The post Coming soon: Say Yeah sits down with Marcus Tzaferis from Cannect appeared first on Say Yeah!.

Say Yeah has a great opportunity ready and waiting for you! All we need is your time, openness, and honest opinion about public services that assist library users across Toronto. But first, we need to know if you’re interested and available to help us for an April or May usability testing session.

We’re looking for Torontonians to help us improve library services by participating in a usability testing session at the Toronto Reference Library.

We will be conducting 45-60 minute usability testing sessions at the Toronto Reference Library. You will share a room with a test moderator and researcher from Say Yeah along with Toronto Public Library staff.

We’ll be taking notes on how we can improve services throughout our discussion, with a focus on making it easier for you and other Torontonians to benefit from how you interact with the Toronto Public Library and tpl.ca.

Video and audio recording will be used to for further analysis following the usability testing session.

Confirm your interest by filling out the usability test session survey

If  you are interested in participating in a usability testing session with Say Yeah at the Toronto Reference Library over the coming weeks, please fill out our online survey.

Start survey

User testing requirements

For the purposes of this test:

• Users will need to be comfortable using a standard desktop web browser such as Chrome or Safari with a trackpad.
• Users should have a Toronto Public Library card.
• Users must be 18 years old and over.

We’re grateful for everyone who’s interested in making a difference in Toronto. Please feel free to share the survey with your friends and family.

Go to the survey

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