Marketing is setting the expectation for your site. What promises are you marketing and is your site (or product) delivering those marketing expectations?
That’s Pamela Pavliscaka noting how expectations lead experience in her Data-Informed Design O’Reilly webinar.
Your customer’s expectations absolutely set the tone for any experience. Be sure your sales, marketing, product, and support teams are on the same page so each customer interaction is setting the same tone and delivering on those marketing expectations.
Not sure if there’s a disconnect with your product? Find out now by downloading Say Yeah’s free existing or new product questionnaire and working through it with your team.