conferences – Say Yeah!

Digital Marketing for Financial Services Canada Summit, June 8-9, 2022

Brenda Tse — Wed, 25 May 2022 05:44:09 +0000

Back for its 12th year, the Digital Marketing for Financial Services (DMFS) Canada Summit will be taking place from June 8-9, 2022.

This event is dedicated exclusively to digital marketers in the financial services industry, the only one of its kind in Canada. As a proponent of digital excellence and customer experience, particularly in the financial services sector, we are excited to attend this unique summit and see how we can further connect the dots between marketing and digital product strategy.

Immerse yourself in two days of interactive sessions, keynotes, panels, and lots of networking opportunities. Here is your chance to build connections with 600+ financial marketing leaders and like-minded peers.

Discover what digital marketing strategies top financial companies are implementing, explore the latest industry trends, and learn best practices from 40+ senior FinServ marketers.

We can’t wait to hear these talks:

Ready, Set, Digital: Accelerating Engagement for FSI Organizations with Jill Grozalsky, Wednesday at 9:40 AM
Optimize Your Self-Service Customer Experience: Proactive, Seamless, Intelligent with Peter Tessier, Wednesday at 11:10 AM
Building Organizational Agility to Minimize Roadblocks and Achieve Long-Term Digital Process Excellence Success with Annu Gulati and Julian Mills, Thursday at 9:30 AM
Is Your Future Digital Marketing Strategy Robust Enough for the Next 5 years? with Nathan Gervais and Elizabeth Walford, Thursday at 3:15 PM

Full summit schedule

Don’t miss out

Get tickets for virtual and in-person access starting at $995. Limited availability. All attendees will have on-demand access to view sessions for 3 months post-event.

Save your seat

Ready to grow your business and excel in the connected age?

With our approach to digital transformation, we can help you improve organizational efficiency, drive customer engagement, and uncover new growth opportunities.

Get in touch

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The Black Is Tech conference spotlights Black and LatinX tech professionals: September 22nd-25th, 2020

Kate Matesic — Mon, 21 Sep 2020 19:40:19 +0000

The Black Is Tech conference is back this year, featuring Black and LatinX centred tech talks and recruiting opportunities, from September 22nd-25th.

Free to everyone, the event will host over 4000 attendees for talks, fireside chats, recruiting sessions and more.

The conference will focus on creating a welcoming tech space for Black and LatinX tech professionals to get inspired, network, and get connected with new opportunities, as well as enabling companies to level up their inclusive outreach and internal practices.

Full conference details

Talks we’re excited about

Advanced UX: Managing the Designer and Researcher Relationship: How to Strategize and Build Together with Renee Reid and Harrison Wheeler
Tech For Creating Social-Economic Impact, with Justin Samuels
Inclusive Outreach – Where Action Meets Your Diversity Intentions, with Maasha Kah
The Digital Divide and the Future of Work, with Geoffrey Starks and Kathryn Finney

Sign up for your free spot!

To get access to the four days of talks, networking events, and more, register for free on Eventbrite.

The post The Black Is Tech conference spotlights Black and LatinX tech professionals: September 22nd-25th, 2020 appeared first on Say Yeah!.

Inclusive Design 24, September 16-17, 2020

Kate Matesic — Wed, 16 Sep 2020 13:37:10 +0000

We’re excited to be tuning into this year’s Inclusive Design 24 live stream. This is a free, no-registration-required event focused on inclusive design and web accessibility.

The event will be live-streamed on YouTube featuring talks on mobile accessibility, co-design for inclusion, UX research, and so much more, all from an inclusive and accessible perspective.

Here are some of the talks we’re eager to check out

Participatory Co-Design, Grounded Methodology and the Development of Post-Inclusion with Simon Hayhoe
Let’s Inclusify with Rachel Rodney
UX Research and Ethnographic Design for Humanitarian Technology with Eriole Fox
Guerilla Accessibility Testing Techniques with Crystal Preston-Watson

Check out the full schedule

Don’t miss out on great inclusive design knowledge building

This event requires no registration, so all you need is to head to the #id24 YouTube channel on September 17th to catch the talks live.

Visit the #id24 YouTube channel

Looking to get started with inclusive design?

Look no further. Learn about our approach to inclusive design or reach out to start a conversation.

Get in touch

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Mobey Day Toronto 2018 recap: highlighting the latest trends from across the financial services and insurance industries

Caroline Dinnall — Thu, 12 Jul 2018 18:09:22 +0000

Transcript

Jan-Lukas Wolf:

So being part of a fintech and vendor to banks today, that whole notion of big financial institutions working with start ups was completely unheard of five years ago. It isn’t anymore.

Sumit Sarkar:

We’re constantly challenged by disruptors out there. For the longest time, I think people believed fintechs are more disruptors than partners, and as we see today, fintechs are more partners to the banks, in terms of how we look at the customer journey and solve for different parts of that equation.

Ben Hammersley:

What we’re starting to see right now is a huge influx of new competition and new entries to the market who are coming from other countries or other continents, or from other completely different businesses. So Apple, for example. Apple are about to launch a physical credit card. If you were to go back eight years and say is Apple going to be a threat to the financial services industries, you’d be like, no. Well now it’s very much a part of the financial services industries. Facebook has a banking license in Europe, the Chinese social networks all have very large financial offerings now. And all of those things wouldn’t have been foreseen five or six years ago. And I think if you’re only looking within your own business, you’re only looking within your own field, you’re going to be crushed in the onslaught when the new entries arrive.

Yaka Sakkejha:

I think it’s so critical that all companies use digital and design thinking with every breath that they take in their occupation, because if you don’t, you really become the frog in the pot, so the frog in the pot story is that somebody put a frog in cold water in a pot and they slowly increase the heat until it was boiling and the frog was dead. But the frog didn’t feel the heat, and just died. So you know, you don’t expect to be thrown into boiling water, I mean technology doesn’t change instantly, Generation Z is not gonna automatically buy a whole life insurance policy from you, but I think if you don’t use that thinking on a day-to-day basis, then you’re really at risk of being disrupted.

Johannes Suikkanen:

I think first every organization should define its role in the world, even before moving into human-centered design practices. The bigger question is an existential one. Why do we deserve to exist? What is the unique value that we can provide as a company in a society, and for human beings? And once you have that figured out, sort of your unique market definition, out of that, you have to execute it against that. And I think there are these human- centric design methods that are absolutely very valuable.

Sumit Sarkar:

Everybody’s trying to level best to be a customer-centric organization, and human-centered design is a big, big part of it. It’s how you think about customer journeys, what their needs and wants are, and how you kind of fulfill that.

Yaka Sakkejha:

Before we spend a dime on anything, we talk to our customers first. We also then don’t believe our customers because people say one thing and they behave differently. So we will build these small toys or tools with a very small budget, and then float them out to our customers, and then see if our customers actually use it, or if they don’t touch it. And then from there, we’ll look at investing in bigger partnerships. And then of course, using the data that we’ve found from these toys to inform actually building something internally.

Sumit Sarkar:

Data means everything. We look at vast amounts of data that exist out there in terms of what our customers really need, in fact, even building something like the chatbot, we looked at real life cases of what do people actually ask when they call in, or visit a branch, and as I mentioned, self service online is one of the biggest things people ask for. Branch is one of the biggest things people ask for. ‘Cause you always want to build a product that people are gonna use at the end of the day, and if you don’t kind of build that with a platform or foundation of data, then it’s just a product.

Ben Hammersley:

You’re not going to do your banking through virtual reality, almost certainly not. Cause that would be stupid and weird. But, virtual reality as a technology, is very interesting and very promising. And will transform the world in some way, will make a cultural change, will make a social change. And so the banking that you do is in a world where VR has happened.

Johannes Suikkanen:

Think realistically and you know, what do you do for people? Just try to avoid those labels, because I think those labels have become very problematic, I mean, ideally, you actually start by studying people and thinking about how do you create a very meaningful relationship with them. And I don’t think it’s a bad digital first, I don’t think it’s about just creating experiences, but defining first, like what’s your role? How can you create a very valuable relationship with those people?

Held in the heart of downtown Toronto at the Steam Whistle Brewery, Mobey Day Toronto invited professionals from top Canadian financial services, service design, and technology companies, as well as leaders from across Europe.

The two-day conference welcomed industry veterans and trailblazers to connect and learn, around the topics of open banking, technology partnerships, enhancing customer experience, and emerging technologies and methodologies.

Say Yeah had the privilege of interviewing the global group of speakers, representing top-performing companies that are driving effective transformation and emerging businesses that are disrupting markets.

Here are the topics that stood out to us during the talks and discussion panels.

Customer spending habits

Representing STACK—a new service for people to save and share money through their smartphone—Ranjit Sarai shared the importance of meeting the needs of the growing millennial market, and how data is the answer to meeting these needs.

With millennials trending towards exclusively operating across digital channels in order to manage their finances, this gives organizations more data to work with in order to make informed decisions about product, value, and experience. It’s this active, ongoing feedback loop to learn from that becomes a vital tool in order to continue serving millennials efficiently.

Sarai also highlighted how customer journey mapping and design thinking are great tools for helping organizations understand current behaviour and deliver suitable and customizable solutions to enhancing customer experience and increasing customer spending habits.

Customer Experience (Debbie Gamble, Interac)

Debbie Gamble is the VP of Digital Products and Platforms at Interac. This company is considered a B2B2C, but Gamble and her team believe that design is essential to customer experience. It’s not enough to focus on the businesses they service, and Interac takes its role in shaping the end-user experience seriously.

“Customer is at the centre of everything we do.”

~Debbie Gamble

When bringing products to market, Interac focuses on three key values:

Keeping their customer first;
Embodying a trusted relationship between the company and the client, and;
“pivoting with ease,” which is essential in an age of disruption.

She went on to describe that although serving customers most effectively requires the right channels, that’s not enough. Channels matter, but the right strategy is what makes all the difference.

Chatbot revolution

Sumit Sarkar from BMO presented a case study on the BMO Bolt Messenger Bot. BMO saw the implementation of a chatbot as a way to become more effectively engage with their customers.

They launched the Bolt Messenger Bot on Facebook Messenger and Twitter and found they were able to more effectively deliver service across these networks.

“We wanted to be where consumers are.”

With chatbots following familiar messaging service patterns and usage across already populated networks, BMO was confident that this new channel would be welcomed by the majority of their customers, and they’ve been thrilled with the response so far.

Open banking on the rise

The dynamics of financial services is changing significantly with open banking. With the implementation of real-time money management across a variety of providers, people have more control over their data and their money. The emergence of technology has propelled the notion of open banking (the use of Open Application Programming Interfaces (APIs) that allow third party developers to construct applications and services around the financial institution) quite rapidly.

According to Christine Robson, manager in the Monitor Deloitte corporate strategy group, open banking is here to stay. Open banking legislation and the use of Open Application Programming Interfaces (APIs) that allow third party developers to construct applications and services across financial institution is opening up both consumer benefits and partnership opportunities.

“Open banking is not a new concept, it’s a movement.”

With the right application and adaptation, open banking has a potential to reshape the entire industry.

Panel

Stemming off from the topic of finance and chatbots, a panel featuring Jake Tyler from Finn.ai, Sasha Caskey from Kasisto, and Gurpreet Singh from BMO, gave insight on designing and deploying conversational AI. Participants challenges one another with thought-provoking questions for the future. With AI in banking, what will the future look like? How can one ensure bank loyalty in an age where millennials will never touch foot in a bank; is chatbot the answer to this?

With over 38 countries and 20 banks represented, Mobey Day Toronto provided a diverse outlook on the rapid transformation of the financial industry due to the increased use of AI, robotics, and the sudden change in spending habits.

Stay in touch with Mobey Forum for upcoming events across the globe and gain access to fintech content you just can’t Google!

If you’re looking for support in navigating these kind of emerging new technologies and methodologies to ensure your organization is effectively serving your business and your users, we’re here to help.

Get in touch

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Digital Main Street Forum 2018 Highlights

Caroline Dinnall — Mon, 18 Jun 2018 18:34:46 +0000

Transcript

Jesse Hirsh:

Technology has created an accelerated society, things are always changing. I like to say the Internet doesn’t have a finish line. There’s no one who could say “Alright, I figured it out, I’m done”. There’s always new services, there’s always new apps and that means new opportunities. Digital transformation is essential for small businesses cos it gives them the tools to be competitive in a digital economy.

Dani Gagnon:

Small businesses that are not fully transformed to digital are gonna have a really hard time in the next five years keeping afloat especially if you do want your business to survive in the next, you know, decade; so many things are turning digital. I even look at, you know, I teach at Seneca and I work with photographers and I’m like you know, even photography is gonna be changing. You gotta think about- if you wanna be a wedding photographer, people are probably gonna be wanting to watch a wedding in VR in like 360, so don’t just learn photography, learn how to do VR.

Cheri Chevalier:

Millennials will be about 50% of the population very very soon. And so, understanding how to engage with that talent, how to get the most out of that talent it’s gonna be really important for businesses both to engage their employees from an employee-engagement perspective, but also as you sell to those customers as well. They’re also becoming the predominant buyers in the ecosystem, and so knowing them again on those two sides of the coin, knowing them as a buyer and knowing them as an employee is really important.

Corinne Sandler:

Most small businesses are quite intimidated by the amount of data out there, and they don’t know what to do with it. So, I think that by understanding and bringing out new technology tools, or analytical tools for small businesses to be able to capture what they’ve got, utilize it and kinda pull out those insights is gonna be key.

Cheri Chevalier:

This idea that IT is democratized, that small businesses have access to the same technology that large businesses do is empowering. And right now, the benefits from that technology are tenfold, the changes are happening so fast, the ability for technology to improve your productivity, to increase your creativity, to drive innovation and create new products is all there for everybody.

Dani Gagnon:

It’s so important that the small businesses have access to the same kind of tools that the bigger companies do. And it’s not very often that they get to watch speakers talk about AI, or you know, patent, anything we were talking about today so, I think the drill really encourages them to kinda think outside of the box think that they’re bigger than they are and that’s definitely gonna help them wrangle all the future when it comes to tech.

Cheri Chevalier:

-We’re a small business nation. 99% of businesses in Canada are small businesses, so in order to strengthen that innovative ecosystem that we have, the innovation economy if you will, we need to strengthen small businesses.

Jesse Hirsh:

We chase big companies like Amazon trying to get them to locate their second headquarters here. When the strength of Toronto’s digital community is in small businesses, it’s in startups, it’s in the grass root of Toronto’s tech community not in the big business world.

Dani Gagnon:

-Small stores are actually what make a community, it’s not the big box stores. When you go to Queen St. West it’s not Queen St. West because of Walmart, like there’s no Walmart there, so if you look at all the little neighborhoods in Toronto especially, like, those neighborhoods literally exist because of the small businesses, and I think if people wanted to PI websites and check that all the businesses that were in the area they’d be really surprised at how many businesses they could get all their stuff from. So it’s just so important to realize that you could shop local and actually support everything we need.

On April 20th, local Toronto business owners filled the Council Chambers at City Hall for a day of transformational insight and the digital best practices at the Digital Main Street Forum hosted by Digital Main Street (DMS).

The Digital Main Street Forum was organized to encourage growing main street businesses to apply technology in ways that can take their business to the next level. From online marketing to customer research to data practices and emerging technologies, the forum challenged business owners to reach outside their comfort zones to consider new opportunities for their businesses.

Jesse Hirsh started the day off by highlighting technology’s impact on the workplace, focusing on automation, robots, co-working, blockchain, and more.

“Technology has created an accelerated society,” said Hirsh, “There are always new services and apps, and that means new opportunities.”

Social media is the new marketing

Dani Gagnon of Dani G Inc. is a mastermind behind some of the most clever social media tactics that businesses can use to drive customer engagement. She highlighted how deftly adapting your content to pop culture trends has the power to drive meaningful interactions.

By intertwining relevant pop culture with organizational objectives, you can ride the wave of a current trend. She shared an example from the time she headed social media for an insurance company. On the same night, the popular television series Game of Thrones had aired, she shared a poll, “What Game of Thrones character most needs life insurance?” This effort of practically tying the business’s offering into this trending content brought relevancy, which was quickly followed with awareness and engagement.

Tip: practice connecting your business back to a trend regularly. Pick five trends and see how you can shape your offering to be relevant to the trend.

Data is the new oil

Data Scientist Corrine Sandler had desired to fill a gap she noticed while working in the research market. With Fresh Intelligence Research, she and her team are able to produce fast, cost-efficient research with actionable truths.

Sandler says understanding data and how to put it to its best use is the secret to creating experiences that customers are willing to pay for.

“Your greatest asset is your customer. Your second greatest asset is your data.”

Sandler emphasized that data is a great asset that can be used to find conversion opportunities. She shared an example of a pool company that found customers converted better when two consecutive days of temperatures were above the historical average. In this case, data helped the company discover the best time to advertise and the most effective ways to do so.

All in all, data is a big deal and it’s extremely important to know how to use it to your advantage.

Millennials and the new-age workplace

Cheri Chevalier, General Manager of Cloud Services & Software at Microsoft, probed businesses to seek millennials for talent in the workplace, and how this will economically benefit them.

“Millennials will be about 50 per cent of the population very soon, and it’s understanding how to engage and get the most out of that talent that’s going to be really important for businesses, both to engage their employees but also as you sell to those customers as well.”

Chevalier also quoted that millennials are becoming the prominent buyers in the ecosystem.

Digital Main Street Forum was a great opportunity for business owners to learn about technological advances that are shaping the way Torontonians are doing business.

We encourage businesses of all sizes to explore how digital can help improve product and service delivery and customer experience!

The search for digital best practises starts here

If you’re looking to discover how digital can effectively transform your business, we’re here to help.

Get in touch

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FITC 2018 Toronto Recap: Taking Creativity to the Next Level

Caroline Dinnall — Tue, 12 Jun 2018 18:11:10 +0000

Transcript

Bermon Painter:

Basing the foundation of our work on human-centered design principles, allows us to never lose sight of the fact that the human being has to use this somewhere, and we’re able to focus the things that we’re trying to build, the features that are going into the platform or the service, around the people that are actually using what we’re creating.

Taj Reid:

So I feel like with technology, it’s like a great equalizer because if you just make amazing stuff, people will want it. Like, it definitely cuts out the kind of gate-keeper syndrome, although there are still gatekeepers, so it’s like if we’re really trying to make the tech economy and the conversations around tech have everybody involved, I think it’s critical that we make sure that those opportunities to create in tech are open.

Shambhavi Kadam:

As creatives, you know, there are a lot of tasks that are very mundane or repetitive or boring, and not really part of the strategic thinking that you’ve applied or studied in school, but just things you need to do in order to perform your job. So, if you could take AI and allow it to take over the more mundane processes, you’d give people more time and space to actually think strategically and be creative.

Corey Oullette:

I could see the opportunity of data visualization integrating itself with more things that we see in the household, like smart speakers, or maybe when conventional AR becomes available, and we could see it augment the experiences around us. Easy example I can think of is, imagine if you’re sightseeing and see a point of interest, and through data visualization, it can give you information and analytics related to that particular site, to help you view a fuller experience.

Stephanie Nguyen:

Blockchain and crypto is really new, and you need to build trust, so in order for you to do that, you need to build a very strong product that is beautiful, so there’s more emphasis on the UI than at first the UX, sometimes

Krys Blackwood:

I go to a lot of conferences, and FITC is among my favorites. They’re looking at the ways of combining science and technology, and art, and making them all one thing, because they really are one thing.

The FITC Toronto 2018 conference shook the city, showcasing the latest in creativity and technology at Toronto’s Hilton Hotel, April 8 through April 10, 2018.

Innovators, digital storytellers, product managers, technology experts, and creatives attended to hear and experience the way innovation, technology, and creativity has made a heavy impact on a variety of industries thus far, and how it will continue to evolve in the coming years.

With over 70 speakers representing the top digital, creative, and innovative companies in the world, our team has picked out some game-changing content that we’d like to share with you.

Going deeper with design

It was a real treat to hear from Jessica Walsh, a young and renowned designer in NYC, and co-founder of Sagmeister & Walsh. Walsh encouraged purposeful constraints that flow from research. For example, no text on billboards in India because language is so fractured among different segments of the populous. Instead, tell the story with images and you tell the story clearly to everyone.

The concept of purposeful constraints was later echoed by Matt McCue of 99u who spoke eloquently about telling great stories, encouraging storytellers to bring a clear and detailed point of view to their stories, but share just the right amount of magical outcome with the audience, rather than detailing how you got there.

“Let’s deliver a point of view that can’t be uncovered by the outcome.”

~ Matt McCue

Data visualization and usage

Corey Ouellette, Data Experience Developer at Thomson Reuters, gave a great talk on data exploration and visualization considerations.

He finished his talk by challenging the audience to critically analyze their data and ask the questions, “Does the data support a hypothesis? Does the data point to something?”

He also spoke sbout using data to tell stories that engage customers and using a narrative that they would want to immerse themselves in in order to garner effective results.

Storytelling best practices

Creative Director Graham McDonnell from The New York Times attracted a full room of content creators, innovators, and digital practitioners in his talk, “Putting the ‘Story’ into Storytelling.”

He expounded on six key factors to keep in mind when telling stories so that they are colourful and engaging for your audience.

Remember the five W’s
Keep it clear
Promise to give the explanation
Leave something unknown
Use numbers
Keep the interesting facts at the top, don’t bury them in the middle or the end

“In the word ‘storytelling’, the story comes before the telling.”

~ Graham McDonnell, New York Times

Graham went on to say that execution is just as important as the story itself. He emphasized that content marketers must connect relatable experiences to their stories, sharing stories that readers can relate to, or stories that they might have fantasized about, so that it’s easy to gain their attention and interest.

VR usage and how it’s emerging

While much of the work around virtual reality centres on enhancing the way people shop and play games, crafting immersive experiences can be a central part of engaging in an environment. Vaitari Anderson and Dwayne Grech from R&R Partners have been using VR to enhance the experiences of Las Vegas tourists.

As creative as VR in tourism may seem, Vaitari and Dwayne believe there’s real value to bringing VR to industries such as education, manufacturing, industrial.

“VR is a flexible tool that you can use for entertaining but also a tool to assist in particular industries.”

~ Dwayne Grech, R&R Partners

Other popular topics discussed throughout the conference include AI and machine learning, creative problem solving, and creating design systems.

FITC is a conference unlike most. The creativity represented at this conference is out of this world, with hand-picked speakers and panelists challenging attendees to think outside the box when working in the digital industry and beyond. With speakers who excel in everything from video production to neuroscience, from content to space, we encourage you to join us at FITC Toronto next year to challenge your work process and be inspired by some of the best the world has to offer in creativity and technology.

The future is unending

In the meantime, if you’re looking for support in navigating these kind of emerging new technologies and methodologies to ensure your organization is effectively serving your business and your users, we’re here to help.

Get in touch

The post FITC 2018 Toronto Recap: Taking Creativity to the Next Level appeared first on Say Yeah!.

Mobey Day Returns to Toronto 2018, May 23 through 24

Caroline Dinnall — Fri, 18 May 2018 22:23:14 +0000

Mobey Forum’s flagship fintech conference, Mobey Day, is back in Toronto from May 23 to May 24, 2018.

Held at Steam Whistle Brewery in Toronto, the two-day conference will focus on AI, changing spending habits, and the future of digital financial services.

This year, the conference will host over 200 attendees, with representatives from over 38 countries. Top performing banks from around the world will share their insights on how technology is changing how customers adapt to banking services, and ultimately, the way leading financial services work.

Our CEO Lee Dale will be there to connect with speakers and attendees with a particular interest in digital transformation and financial services.

Get your financial services transformation discussion started with Lee on Twitter or at lee@sayyeah.com, and be sure to connect with him at Mobey Day Toronto.

We’re excited to be capturing insights from Mobey Day with a series of speaker interviews. We look forward to discussing digital transformation, digital strategy, and financial services with many of these financial services leaders:

DAY 1

Ben Hammersley, Hammersley Futures
Johannes Suikkanen, Gemic
Debbie Gamble, Interac
Paige Dickie, TD Bank
Dubie Cunningham, Scotiabank Digital Factory
Yafa Sakkejha, Beneplan
Sumit Sarkar, BMO
Ranjit Sarai, Stack

DAY 2

Jason Mars, Clinc
Mario Brkic, Erste Bank Group
Martti Granberg, BBVA
Jan-Lukas Wolf, Sensibill
Christine Robson, Deloitte

Networking lunch

The corporate lunch is the best way to meet or catch up with experts or future business partners in the industry. We encourage you to use this opportunity to engage in conversation with global leaders from across the financial services industry.

Don’t miss Mobey Day Toronto

It’s your opportunity to connect with fintech peers and executives and access content that you can’t just Google.

View the full conference schedule here.

Get tickets

We hope to see you at Mobey Day this year!

The Say Yeah Team

The post Mobey Day Returns to Toronto 2018, May 23 through 24 appeared first on Say Yeah!.

Friday, April 20, the Digital Main Street Forum is here to encourage businesses to adopt digital technologies and practices

Caroline Dinnall — Tue, 17 Apr 2018 21:21:54 +0000

Digital is changing the way Canadians do business. On April 20, Digital Main Street (DMS)—encouraging retail and other city-focused businesses to adopt digital tools and technologies—is hosting the Digital Main Street Forum to spotlight processes and technologies that will help local business connect with consumers.

Held at Toronto City Hall, the forum is expected to address key practices businesses should implement to strengthen and broaden their reach. Attendees will learn about online marketing strategies, how to leverage data and better engage clients, and e-commerce approaches that will help their businesses grow their customer base.

Keynotes include:

The Future of Commerce: Automation, Consumer Loyalty, and Data Driven Businesses by Jesse Hirsh
There’s No Such Thing As “Social Media Marketing” by Dani Gagnon
Demystifying Data by Corrine Sandler, founder and CEO of Fresh Intelligence Research

Break-out sessions

The afternoon is packed with insightful and intimate breakout sessions with a mixture of top digital, financial, and e-commerce organizations in Canada. These sessions are expected to equip attendees with insider knowledge on how leading companies have used digital to transform how they operate, while highlighting how trends in digital continue to evolve and impact this millennial-dominated, consumer world.

You can look forward to discussing topics like machine learning, mobile technology, customer interactions and relationships, and forging millennial-friendly environments in the workplace.

Sessions are as follows:

Is your business millennial-friendly? by Microsoft Canada
The Future of Loyalty in Canada by Mastercard Canada
Digital Marketing in the Age of Assistance by Google Canada
Empowering the modern mobile workforce by Rogers
Run your business with Shopify! Learn about how Shopify can literally transform your business by Shopify

Who’s attending & why you should attend too

Whether you’re a business owner, strategist, analyst, or content creator, the DMS Forum is for you. Leave this forum with new knowledge on how to leverage digital across your business, and truly achieve digital excellence.

Get complimentary access to the DMS Forum

We’d love to see you at the Digital Main Street Forum! Feel free to use our promo code dms-sayyeah for complimentary access and share this post with your colleagues so they, too, can attend.

Get tickets

We hope to see you there!

Caroline and Lee

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FITC Toronto, the technology & creativity conference is coming up April 8 through 10

Caroline Dinnall — Tue, 03 Apr 2018 17:54:06 +0000

FITC Toronto 2018 returns April 8 through 10! A three-day event packed with workshops, informative talks, installations, and presentations from top leaders in the digital, design, and media industry from around the world. FITC—the Future of Innovation, Technology, and Creativity.

Last year, the Say Yeah team had a great time connecting with designers from international tech and design companies, while our CEO, Lee Dale, presented a talk on system strategy and co-hosted an inspiring UX professional’s networking lunch.

This year, Say Yeah is thrilled to be back, interviewing top digital and creative professionals from around the world at FITC Toronto 2018.

FITC attracts thousands of creatives, technologists, executives, and marketers every year, enlightening inquiring minds on the future of innovation, technology, creativity, and design.

This year, representatives from Microsoft, Facebook, Adobe, The New York Times, NASA, and Autodesk will be in attendance. We’re particularly excited to catch the following talks, speakers and panels:

UX/UI Networking Lunch

On Sunday April 8, FITC Toronto welcomes UX designers directors, architects, developers, strategists, and students working in UX/UI to this year’s networking lunch.

This is an opportunity for anyone—not just conference-goers—to discuss new ideas and trends with other user experience professionals who are in town for FITC Toronto 2018.

Party every night

After each jam-packed day, you can kick back at FITC parties and performances from 8pm to midnight. Max out with friends and colleagues over drinks, games, and good music. Party locations are different every night.

More party details

Attending FITC Toronto 2018 is expected to leave you inspired with new insights and strategies that could potentially change the dynamic of your personal or professional work.

If you’d like to attend this conference, we encourage you to buy your tickets now! Ticket prices vary depending on whether you are a student, attending with a group, attending for one day or the entire conference, or attending workshops only.

Save $200 now with ticket code SayYeah.

The post FITC Toronto, the technology & creativity conference is coming up April 8 through 10 appeared first on Say Yeah!.

conferences – Say Yeah!

Digital Marketing for Financial Services Canada Summit, June 8-9, 2022

We can’t wait to hear these talks:

Don’t miss out

Ready to grow your business and excel in the connected age?

The Black Is Tech conference spotlights Black and LatinX tech professionals: September 22nd-25th, 2020

Talks we’re excited about

Sign up for your free spot!

Inclusive Design 24, September 16-17, 2020

Here are some of the talks we’re eager to check out

Don’t miss out on great inclusive design knowledge building

Looking to get started with inclusive design?

Mobey Day Toronto 2018 recap: highlighting the latest trends from across the financial services and insurance industries

Transcript

Customer spending habits

Customer Experience (Debbie Gamble, Interac)

“Customer is at the centre of everything we do.”

~Debbie Gamble

Chatbot revolution

“We wanted to be where consumers are.”

Open banking on the rise

“Open banking is not a new concept, it’s a movement.”

Panel

Digital Main Street Forum 2018 Highlights

Transcript

Social media is the new marketing

Data is the new oil

“Your greatest asset is your customer. Your second greatest asset is your data.”

Millennials and the new-age workplace

The search for digital best practises starts here

FITC 2018 Toronto Recap: Taking Creativity to the Next Level

Transcript

Going deeper with design

“Let’s deliver a point of view that can’t be uncovered by the outcome.”

~ Matt McCue

Data visualization and usage

Storytelling best practices

“In the word ‘storytelling’, the story comes before the telling.”

~ Graham McDonnell, New York Times

VR usage and how it’s emerging

“VR is a flexible tool that you can use for entertaining but also a tool to assist in particular industries.”

~ Dwayne Grech, R&R Partners

The future is unending

Mobey Day Returns to Toronto 2018, May 23 through 24

Get your financial services transformation discussion started with Lee on Twitter or at lee@sayyeah.com, and be sure to connect with him at Mobey Day Toronto.

Networking lunch

Don’t miss Mobey Day Toronto

Friday, April 20, the Digital Main Street Forum is here to encourage businesses to adopt digital technologies and practices

Break-out sessions

Who’s attending & why you should attend too

Get complimentary access to the DMS Forum

FITC Toronto, the technology & creativity conference is coming up April 8 through 10

This year, Say Yeah is thrilled to be back, interviewing top digital and creative professionals from around the world at FITC Toronto 2018.

Technology and innovation-related talks

Design and creativity talks

Content talks

UX/UI Networking Lunch

Party every night