We’re pleased to announce that our CEO Lee Dale will be attending the 2017 Brand New Conference in Chicago, September 14 and 15, 2017.

Brand New Conference is a two-day event hosted by UnderConsideration (co-founders Bryony Gomez-Palacio and Armin Vit), with the main theme corporate and brand identity.

This will be the conference’s eighth year. Past Brand New conferences have been held in Nashville, New York, and San Francisco.

Lee has been a keen supporter of the Brand New blog since it began over ten years ago, and is happy to attend this conference to connect with this vibrant and engaged community. He will be in Chicago from Wednesday, September 13 and for the duration of the conference.

Connect with Lee to talk digital transformation and system strategy during networking time at the conference, or reach out to him on either of his social media platforms to organize a chat!

Brand New Conference in 2012

This will be the conference’s eighth year. Past Brand New conferences have been held in Nashville, New York, and San Francisco.

Lee has been a keen supporter of the Brand New blog since it began over ten years ago, and is happy to attend this conference to connect with this vibrant and engaged community. He will be in Chicago from Wednesday, September 13 and for the duration of the conference.

Connect with Lee to talk digital transformation and system strategy during networking time at the conference, or reach out to him on either of his social media platforms to organize a chat!


Connect with Lee on LinkedInTwitter, or by email.


With eight sessions per day, the conference welcomes industry professionals and speakers across the globe. One thousand attendees are expected to attend the Brand New conference this year.

We wish Lee safe travels, and the Brand New Conference a successful event this year!


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