Dark patterns

Dark patterns are ways that organizations or designers nudge or trick users into taking action that they might have not intended, or that make it intentionally difficult for a user to complete a task.

An example of a dark pattern is a process that makes it very difficult for a user to cancel a subscription. By hiding options within multiple menus, writing instructions that confuse a user (e.g. making them think they succeeded in completing a task when they didn’t), or requiring multiple unnecessary steps to complete a task, these kind of user hostile dark patterns set a bad tone for your customer relationship.