First click study

A first click study or first click testing, is a method of evaluative user research that tracks where a user clicks first when asked to complete a task.

First click studies aim to uncover unexpected user behaviour and confirm if the user’s mental model of how to complete a task aligns with how the interface of the product is designed.

This type of study allows a product team to better understand how users perceive the actions a designer would like them to take, and judge how intuitive a product is for every day users.