Caroline believes content strategy is a premium force towards creating and maintaining meaningful relationships between organizations and consumers. On the advertising side, she’s written and casted for television commercials and radio spots. As for analytics, she has knowledge in tracking customer engagement and patterns as a result of social and display ads initiatives.
She has researched and produced content for programs on CTV News Channel, CBC, Rogers TV, and myriad broadcasts and publications in the Greater Toronto Area.
She delights in giving back to the community, formerly holding self-image workshops for young women at Eva’s Initiatives, a facility that offers emergency housing solutions for homeless youth.
In her spare time, she enjoys challenging DIY projects, blogging, and trying new foods.