Skip to main content

University of California identity fallout.

  Following the launch of the University of California identity, it seems a petition was sent around calling…

University of California identity

Well, the launch video for the new University of California identity is fun. And I love the deference to the…

Image vs understanding.

Ottawa based designer Steve Zelle contributed a great article to LogoDesignLove last week…

Date Ideas identity refresh.

As part of the exercise of helping Date Ideas connect with their target audience of committed relationship junkies, we started…

Changing faces.

The original brief from Rogers Ventures was focused on their support of the Canada wide tech community. There was a lot of…

And we’re back…

Gap announced earlier today they’re bringing back their iconic blue logo. 3 hours…

Gapmerican Apparel

It turns out Wednesday’s Gapmerican Apparel quip is no coincidence. Gap’s go to design…

A handy 3 step guide to cheapening your brand.

Step 1: A logo refresh! Sample execution: Take your classy, well established logo and replace the…

A design gap.

It’s time for some GapmericanApparel fun. In addition to the brand cheapening grade school logo they’ve inexplicably decided to use,…

What’s in a name.

Naming can be a complex beast. Whether for a product, company, or service, you want to come up with something…
1 of 1