It’s true, crafting a great user experience begins with understanding business and user goals and being able to apply these to the purpose, architecture, flow, and interactions across your digital ecosystem. But there’s a key ingredient which helps tie all of this together and really endear apps to their users, and that’s empathy.
While Matt’s keen understanding of digital ecosystems, information architecture, interaction, interface design, and technology are essential to delivering an exceptional customer experience, it’s the ability to empathize with users which leads to an experience users will love.
This begins by understanding user needs, and crafting an intuitive, enjoyable experience for all types of app users, all while aligning user interests to business goals. And Matt is able to deliver a rewarding experience for each user as they interact with your organization, whether they’re just learning to get started, are a primary contributor in a thriving app community, are valuable content producers, or need to be left to their own devices.
On the technical side, Matt manages interactive design and development to ensure usability, accessibility, and code standards make for efficient and scalable design. From Web to mobile, consumer to B2B, Matt has led app initiatives across such diverse areas as local search, sports broadcasting, location based consumer tools, real estate, and finance.
In his spare time, Matt enjoys building miniaturized things, playing so ball, and life hacking his way to productivity and happiness.