You're working on a new product idea.
Your product is in market, with active users.
This deck outlines a framework and scope of services for effective and collaborative user experience design (UXD), first by understanding the customer journey, then by highlighting how an organization can deliver a better customer experience by aligning its efforts to user needs.
Putting experience first from the MVP on up. Lee’s slides from a 60 minute talk at FITC UX.
This is a product planning primer on taking measured steps to get your digital product to market using fewer resources while ensuring you’re targeting market needs.