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Design is not just what it looks like and feels like. Design is how it works.

Design is not just what it looks like and feels like. Design is how it works. ~ Steve Jobs…

Typekit in action.

With the identity sorted, it was time to attack the sparsely designed, text heavy Date Ideas website. To combat this,…

Apple’s new skin.

Will Apple’s Oct 20 Back to the Mac event…

Date Ideas identity refresh.

As part of the exercise of helping Date Ideas connect with their target audience of committed relationship junkies, we started…

Changing faces.

The original brief from Rogers Ventures was focused on their support of the Canada wide tech community. There was a lot of…

And we’re back…

Gap announced earlier today they’re bringing back their iconic blue logo. 3 hours…

Gapmerican Apparel

It turns out Wednesday’s Gapmerican Apparel quip is no coincidence. Gap’s go to design…

Great design is the right combination of aesthetics, ergonomics, and economics

Great design is the right combination of aesthetics, ergonomics, and economics. - John Maeda…

A handy 3 step guide to cheapening your brand.

Step 1: A logo refresh! Sample execution: Take your classy, well established logo and replace the…

A design gap.

It’s time for some GapmericanApparel fun. In addition to the brand cheapening grade school logo they’ve inexplicably decided to use,…

Ten laws to design by.

Ten Laws To Design By compiled by Ross Johnson is a great…

Simplify checkout by detecting credit card types.

Visiting most e-commerce sites you’ll see a form like this on checkout: It’s pretty straight-forward and simple, but…
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